Tanishq withdraws controversial ad showing interfaith marriage: Reports
The advertisement didn’t resonate well with a section of netizens, with many touting it as ‘love jihad’
Following the outrage over its latest ad film that shows a Hindu woman married into a Muslim family, Tata Group's jewellery brand Tanishq has withdrawn the spot, according to media reports.
The video shared across social media platforms, shows a Hindu woman, married into a Muslim family, all set for her baby shower. Her in-laws decide to replicate all the traditions as per Hindu customs. However, the advertisement didn’t resonate well with a section of netizens, many touting it as ‘love jihad’.
Soon after the release of the ad, calls to boycott Tanishq went viral on Twitter, making it one of the top trends with many asking for a ban on the controversial advertisement.
I am ashamed to have been a customer of @TanishqJewelry ..— Ritu (सत्यसाधक) #EqualRightsForHindus (@RituRathaur) October 12, 2020
I hereby vow never to make a single purchase from this @tatatrusts brand which wants hindu daughters sacrificed at altar of their profits.#BoycottTanishq https://t.co/XvIPYIsuGV
.@TanishqJewelry :— khemchand sharma #IStandWithFarmersBill (@SharmaKhemchand) October 12, 2020
Why are you showing a Hindu "daughter in law" to a muslim family and glorifying it?
Why dont you show a Muslim daughter in law in your ads with a Hindu family?
Look like you are promoting #LoveJihad & favouring a particular Faith only...#BoycottTanishq
When audience gave its negative feedback for their Ekatva TVC through comments & dislikes ,they disabled comments and hid the count of dislikes.— Dimple Kaul (@iamdimplekaul) October 12, 2020
Does every TATA brand respond to consumer feedback as @/TanishqJewelry(don't tag them)?
Are they into jewelry or social engineering? https://t.co/ywoaDkFUrf
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