Supari Studios produces a campaign for L’Oreal starring Twinkle Khanna

The #OnlyInSalons campaign for L'Oreal Professionnel emphasizes on the importance of an expert when it comes to hair colouring

e4m by exchange4media Staff
Updated: Jul 14, 2018 10:52 AM

L’Oreal Professionnel's  new video #OnlyInSalons produced by Supari Studios and conceptualised by 22 Feet Tribal Worldwide emphasises the importance of an expert when it comes to hair colouring.

Starring brand ambassador actor Twinkle Khanna, the video depicts Khanna talking about how she can do many things herself during a regular day but when it comes to colouring her hair, she prefers going to an expert.

Mitali Sharma, Executive Producer, Supari Studios said, “L’Oreal came to us with the brief for this project where they wanted to create a video that motivates women to go to the salon to colour their hair as opposed to doing it themselves at home. Instantly we knew that we could make a interesting film especially since it was going to be focused on the digital medium - and so we began working on a couple of ideas. After a few conversations with the client, we knew which route would work for the film. We also knew that we would be working with Twinkle Khanna so we worked towards adding quirks from her perspective in the script so that it felt more natural to her. And working with Twinkle Khanna was as fun as watching her on screen, she is awesome!”

Akshat Gupt, Director, Supari Studios said, “Today the biggest teacher is YouTube. With the penetration of the Internet knowledge sharing is at its peak and today you can do things yourself easily. Ironically enough, we often misinterpret how easy it is to do something at home. Some things are easier than others and some you just need an expert to execute. The film was based on this insight and hence we created the ‘why do it yourself’ campaign. In order to use Twinkle's quirky personality we started with an interesting angle of her working out to capture the audience attention. We also used a series of fast cuts called as a hip hop montage to present a hair commercial in a unique and differentiated manner. We tried to keep it light and real in order to make the film relatable.”

Supari Studios is a digital content studio that is focused on generating engaging content on the web through live action and animated films.

Credit List:
Produced by Supari Studios
Directed by Akshat Gupt
Executive Producers: Mitali Sharma, Srusti Jain
DOP: Gianni Giannelli
Assistant Director: Raveesh Nayak
Associate Producer: Amrita Chhabria, Madhura Bhasker
Art Director: Durga Prasad
Assistant Art Director: Prince, Bhagyashree, Juhi, Sonali
Stylist: Priyanka Kapadia
Assistant Stylist: Naheed Driver
Behind the Scenes: Ritwik Ghosh
Assistant DOP: S.Babu Rao
Editor: Joel Nigli
Colour Grade: VRG Digital Corporation
Line Producer: Swapnil Karhade, Jayprakash Singh
Casting Director: Mahesh Mehra Khatri
Make-Up and Hair: George P Kritikos
VFX Supervisor: Aditya Tawde
Music Composers: Zain Calcuttawala, Siddharth Talwar
On Set Sound Recordist: Maxie Mendonca
VO Recording Studio: Sunny Studios
VO Recordist: Curran Alphonso
Camera: Prime Focus Limited
Camera Attendants: Siba Prasad Maity
Lights: MAD Studios
Gaffer: Abdul Shaikh Hamid
Light Attendants: Kameshwar Pandy , Javed Ali Shah
Catering: Spice Route, Muthuswamy Catering Services
Generator: Devanand Khadse
2nd Unit Camera Attendant: Ashok Baitha
Runners: Ilyas Shaikh, Aziz Khan, Baba Bhai, Mane Ji
Artist Spot: Sheetal Devkar
Vanity Van: Shyamlal Yadav

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