Star Sports kicks-off Hero Indian Super League Season 6 with regional campaign

The TVC is part of Star Sports’ larger campaign named #TrueLove which is about celebrating fans’ true love for football

by exchange4media Staff
Published - Oct 21, 2019 12:00 PM Updated: Oct 22, 2019 5:22 PM
Hero ISL 6

The Hero Indian Super League (ISL) Season 6 is all set to start from 20th October 2019 and North East United FC is all geared up to put their best foot forward with their new squad. The team has roped in Asamoah Gyan, the former captain of the Ghana team and he along with Argentinian footballer Maximiliano Barreiro will form the new attacking combo. Robert Jarni, the former teammate of Igor Stimac (Indian team coach) will be coaching the team. All these new inclusions give the team a vivacious feel which is captured in the new Star Sports campaign.

The TVC is part of Star Sports’ larger campaign named #TrueLove which is about celebrating fans’ true love for football. The television commercial titled as, “Boot Jolokia Fire!” sets an interesting context by resembling the new players in the team to new dishes at the restaurant, and how the new team is on fire to perform their best this season. ‘Bhut Jolokia’ is one of the spiciest and hottest chillies grown in the North-East states and the commercial refers to how these players have their boots on fire, to put in their best. The TVC ends with football fanatic and Bollywood superstar, John Abraham talking about the team’s hunger for taking the trophy home this season.

North East United FC broke the jinx in Season 5 by qualifying for the playoffs of the Hero Indian Super League and after a journey of tremendous growth, the team, this year will be eager to win their maiden title.

A season of #TrueLove, fans will be enthralled and can catch all the 90 league matches of Hero ISL season 6 on the Star Sports Network in seven-languages across 6 sports channels, Hotstar and Jio TV.

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