Soha Ali Khan joins brother Saif in ‘House of Pataudi’ Durga Puja campaign

The campaign for the ethnic wear brand, co-owned by Myntra, is set to go live during Durga Puja

e4m by exchange4media Staff
Updated: Sep 23, 2019 3:08 PM



‘House of Pataudi’, the ethnic wear brand, co-owned by Myntra, Saif Ali Khan and Exceed Entertainment, has roped in actor Soha Ali Khan as its brand ambassador.

Soha will helm all major campaigns across media platforms and is slated to appear in her first campaign for the brand that is set to go live during Durga Puja.

The campaign brings the Pataudi siblings - Saif and Soha - together to promote the brand and are seen celebrating Durga Puja.

The film emphasises the bond between a brother and sister and is set around the occasion of Durga Puja. While Soha is pandal hopping in Kolkata, Saif is at a Durga Puja pandal too, but in London and is seen wearing a Pataudi kurta that he has received from Soha as a gift. They talk to each other in Bengali through a video call and complement each other for their looks.

Speaking on the campaign, Amar Nagaram, Head, Myntra Jabong, said, “We are extremely pleased to announce House of Pataudi’s association with Soha, a member of the Pataudi family, as she exemplifies the ethos of the brand, not just through her lineage, but also in her individual capacity as a successful celebrity. While Saif has so far added great expression to the brand, Soha’s entry complements this by giving it a feminine touch. We are kick-starting the festive season with the launch of our first campaign for the brand with Soha, highlighting the rich ethnic wear collection for women.”

On Soha’s association, Saif said: “I’m happy to have Soha join us in this magnificent journey of ‘House of Pataudi’. She not only complements the stature of the brand, but will also help us take the brand to a much larger female audience. We’ve been great together as a team and I am delighted to work with her. We have been celebrating Puja as a family since we were children and with this campaign we are reaching out to people across the country to celebrate this festive season with House of Pataudi.”

Meanwhile, Soha said: “I’m extremely delighted to be a part of ‘House of Pataudi’. I stand testimony to Saif’s deep involvement in every stage of the brand’s evolution and feel honoured to join him in his quest to take the brand places. Personally, Puja and other cultural aspects of Bengal mean a lot to us and I am happy that my first campaign on the brand is on this auspicious occasion.”

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