Skinn by Titan launches new campaign for fragrance, Amalfi Bleu

Conceptualised by Ogilvy, the campaign features a new fragrance in the popular aqua category that has been crafted by master perfumers and bottled in France

e4m by exchange4media Staff
Updated: Aug 11, 2018 8:54 AM

Skinn, a range of fine French perfumes from Titan Company Limited, has launched the next leg of its campaign ‘There’s something about it’ into the ever popular Aqua category.

The campaign features a new fragrance Amalfi Bleu, which has been crafted by master perfumers using quality ingredients. Bottled in France the fragrances are available in 1,350 outlets in the country, across the World of Titan stores, multi-brand lifestyle and accessories stores, online partners and authorised dealers.

The TVC establishes how everything in a social setting sways to the Skinn man’s advantage. It does not pinpoint the reason behind the influence. An everyday or a special occasion falls into place for the protagonist because of some invisible traits. One among these invisible strengths is Skinn.

Mahesh Gharat, Chief Creative Officer, Ogilvy South says, “This was Chapter Two of the ‘Skinn – There’s Something About It’ campaign. Skinn perfumes share the traits of those who use them. Its smell is charming and magical. It attracts. It helps to influence. So much so that the wearer becomes the center of attraction. We’ve carried forward this very storyline. But what’s different this time around is that we’ve woven the variant story seamlessly into it. The brief was to launch the new aqua variant of Skinn. So by integrating the variant into the brand thought, we’ve created another memorable and charming piece of communication.”

Agency: Ogilvy - Bangalore
Chief Creative Officers: Mahesh Gharat, Azazul Haque
Executive Vice President: Tithi Ghosh
Sr. Creative Director: Varun Katyal
Sr. Vice President (Planning): Anirban Roy
Client Servicing Director: Sai Sunil
Group Account Manager: Meghna Joseph
Planning Team: Prashant Halbe, Rashi Jain
Agency Producer: Rajeib Baruah

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