CRIC celebrates 60 lakh success stories

The new campaign highlights success stories that the online matchmaking portal has engineered since its inception in 1996

e4m by exchange4media Staff
Updated: Jul 27, 2019 6:00 PM
shaadi has launched a new campaign that celebrates 60 lakh success stories. With this campaign the portal aims to further cement its position as a market leader in the online matchmaking space.

The campaign brings to life the journey of singles from the first meeting right up to the wedding. It also captures key moments in this journey, such as anxious first meetings, late night conversations and awkward introductions with the in-laws. takes its viewers through this journey with couples from different walks of life to showcase the diversity in the success stories.

Talking about the campaign, Pamit Anand, VP and Business Head,, said, “At we obsessively look at one metric i.e. the number of people who find their life partner with us. We truly believe this reflects the sum total of all our efforts and stands testimony to our legacy. As market leaders it was imperative that we celebrated this milestone. It not only builds credibility for the brand but plays a pivotal role in driving consideration for the matchmaking industry.”

Commenting on the creative thought behind the new television commercial, Abhijit Avasthi of Sideways Consulting, said, “ was keen to bring alive the 6 million success stories they have engendered. While each of the couples reflect the young, independent, global Indian spirit, what really speaks to the heart are the Indian nuances in the film. We wanted single people around the country to relate to these relationship milestones, while at the same time inspire them enough to sign up for this beautiful journey if they haven’t already.”



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