Scarecrow wins creative mandate for

The agency's mandate will be to target digital music consumers across the country via 360 degree creative communications including print, OOH and digital

e4m by exchange4media Staff
Updated: Sep 5, 2014 8:37 AM
Scarecrow wins creative mandate for, a part of Hungama Digital Media Entertainment, has awarded its creative duties to Mumbai based agency, Scarecrow Communications. With this appointment, the agency will be responsible for designing creative communication that further augments the presence of in the digital music industry.

The agency’s prime mandate will be to reach out to the existing consumer base of and target digital music consumers across the country via 360 degree creative communications that maximise the potential of various medium including print, OOH and digital.

Commenting on the appointment, Siddhartha Roy, CEO at said, “Scarecrow Communications comes with a wide spread portfolio of media and entertainment brands. With the agency’s deep understanding of the sector and innovative creative campaigns for various brands over the years, we have decided to award the creative mandate to them. We at look forward to a fruitful association with Scarecrow Communications that can help us drive our vision towards being a preferred music streaming service.”

On winning the account, Raghu Bhat, Founder & Director at Scarecrow Communications said, “ is the pioneer in digital entertainment. A new-age brand that exists resides at the cusp of devices, music, Bollywood and the internet - four forces that touch the lives of almost every Indian. We are thrilled with this mandate and will also treat this as a great learning opportunity."

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