SBI Life releases new campaign as part of ‘Real Life Real Stories’ digital series

Conceptualised by WATConsult, the digital video showcases the story of Mittal Patel and her vision to solve the identity crisis of tribal communities

e4m by exchange4media Staff
Updated: Sep 30, 2019 6:25 PM
SBI

After successfully releasing a series of ‘Real Life Real Stories’ showcasing extraordinary acts of common people, SBI Life highlights yet another heart-warming and inspirational real life story of Mittal Patel, a social activist from Gujarat.

The new digital video released this Navratri highlights the independent spirit and individual commitment of Patel, who has relentlessly worked towards attaining an identity and a dignified life for the nomadic and de-notified tribes in Gujarat.

Conceptualised by WATConsult, the digital video showcases Mittal’s vision to solve the identity crisis of tribal communities and has been instrumental in placing them on the map of India with dignity.

Speaking on the release of the latest video, Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance, said: "SBI Life’s ‘Real Life Real Stories’ is a powerful concept that we continue to build. As a brand, we believe in encouraging individuals whose noble acts inspires others to find their purpose in life and work towards building a better society. This story of self-reliance of Patel is an attempt to showcase how one’s relentless efforts can bring about transformation in the community. We hope our efforts will move every individual to do their bit for the society.”

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