Saridon brings back its classic jingle ‘Sirf ek Saridon, aur har dard se araam’

Saridon, a head pain relief brand, is now all set to expand its reach into the broader body pain category with the launch of “Saridon Head and Body.”

“In today’s fast-paced world, there is an increasing demand for innovative solutions that address unmet needs in various aspects of life. The rise of lifestyle-related challenges, such as stress, fatigue, and health concerns, highlights the urgency for a new product that can seamlessly integrate into daily routines and offer tangible benefits. Research Insights also highlights that In India 4 out of 10 people suffer from Body pain making the launch of Saridon Head & Body timely and paramount,” stated a press release.

For the launch, Saridon has collaborated with renowned music producer Mayur Jumani.

“This collaboration marks a unique fusion of science and art, with Mayur Jumani revamping Saridon’s classic jingle to the new and catchy Sirf Ek Saridon, Aur Har Dard Se Araam. His vibrant and engaging music is designed to resonate with a broad audience, making the message of relief both accessible and entertaining whilst promoting their new objective of overall body pain relief,” the release stated.

Ritu Mittal, Marketing and Digital Head for India at Bayer Consumer Health Division, stated, "We are excited to announce the launch of ‘Saridon Head and Body’ in collaboration with the very talented Mayur Jumani. His creative expertise and engagement with the audience perfectly aligns with our commitment of making innovative health solutions more accessible. In today’s fast-paced world, where individuals face increasing stress and demanding schedules, Saridon Head and Body addresses the growing need for effective and comprehensive pain relief. Music, just like Saridon Head and Body, can offer relief and comfort, enhancing overall well-being in a complementary way. This partnership highlights our dedication to advancing pain relief solutions and engaging with today’s consumers. Strategically, it allows us to use music’s emotional impact to amplify our brand message and reinforce Saridon's role as a trusted solution for comprehensive pain relief."

Mayur Jumani, Music Producer and Composer, on the partnership: “Collaborating with Saridon for the launch of ‘Saridon Head and Body’ is a remarkable opportunity. As a music composer, I am dedicated to creating content that not only entertains but also adds value to people’s lives. Music has the power to heal and uplift, just as Saridon provides effective relief from pain. Revamping the classic jingle to ‘Sirf Ek Saridon, Aur Har Dard Se Araam’ represents a perfect fusion of music and wellness, and this partnership beautifully combines both elements to communicate a message of holistic pain relief.”