Salman Khan is the new face of Parle Appy Fizz

Salman’s stylish, macho and magnetic attitude is a seamless fit for Appy Fizz’s bold and edgy persona and shall help drive far-reaching impact and recall for the brand, according to the company.

e4m by exchange4media Staff
Updated: Mar 16, 2018 8:53 AM

Indian beverage company Parle Agro has announced Bollywood superstar Salman Khan as the new face of its brand Appy Fizz. With Salman on board, the company aims to fuel the brand’s growth far higher than the category averages.

As the summer sets in across India, Salman will feature in the new #FeelTheFizz campaign for Appy Fizz. The actor will feature in the TVC supported by a multi-media campaign.

Salman’s stylish, macho and magnetic attitude is a seamless fit for Appy Fizz’s bold and edgy persona and shall help drive far-reaching impact and recall for the brand, the company stated.

Associating with Salman Khan is part of Appy Fizz’s strategic large scale marketing investments, aiming to strengthen the brands connect with millions of consumers across India. The brand’s recent association with Bigg Boss Season 11 met with a huge success when Parle Agro unveiled a special edition Appy Fizz PET bottle along with the show, giving fans an exclusive chance to meet their hero.

Commenting on the development, Nadia Chauhan, Joint MD and CMO, Parle Agro, said, “Appy Fizz has established a strong foothold in the market over the years and with this collaboration, we want to further build the brand through aggressive marketing initiatives. Salman Khan’s magnetic personality seamlessly reflects the brand’s identity, and with his popularity along with the power of Appy Fizz, we aim to make this brand a household name.”

Talking about his association with the brand, Salman Khan said, ‘’I am delighted to come on board as the brand ambassador for Appy Fizz. With the exciting new campaign, I am positive the fans and the brand’s consumers will Feel the Fizz!”

Salman Khan is the newest addition to the existing list of A-listers as the face of a Parle Agro brand with Alia Bhatt as the brand ambassador for Frooti and its variants and Tollywood superstar Allu Arjun for Frooti in South India.

Since its launch in 2005, the Rs 650-crore brand has been a market leader in the category of fruit and fizz drinks.

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