Remembering Piyush Pandey: Dr. Annurag Batra pays tribute to the advertising legend
Dr. Anurag Batra paid tribute to adman Piyush Pandey, recalling his enduring impact on the advertising industry
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Published: Oct 27, 2025 11:54 AM | 1 min read
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Dr. Annurag Batra, Chairman and Editor-in-chief of BW Businessworld and Founder of Exchange4Media, paid homage to Piyush Pandey, reflecting on the profound and lasting imprint he has left on advertising.
"The love and outpouring for Piyush Pandey say something about the kind of person he was. You don't need fame or titles to leave a lasting impact – just kindness, integrity, and the ability to make people feel valued. The love and respect shown after his passing reflect the quiet strength of a life well lived and the deep connections he built along the way. Piyush Pandey, you live on in our hearts, minds, and conscience."
Piyush Pandey began his advertising career at Ogilvy in 1982 and, over a 40-year tenure, rose to leadership roles, helping shape Ogilvy & Mather into one of India’s largest agencies. He created iconic campaigns for brands like Fevicol, Cadbury, Asian Paints, among others.
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