Religare Health Insurance raises awareness with its first-ever YT ad

Thought-provoking video brings to light startling health facts – aims at increasing awareness and insurance penetration; garners 8 million views in a single day

e4m by exchange4media Staff
Updated: Dec 30, 2017 9:00 AM

In its endeavour to emphasize and bring to attention how widespread serious illnesses are and how expensive it is to treat them, Religare Health Insurance has gone live with its first ever YouTube Mast-head Video.

There is no denying the fact that the financial implications of a medical adversity tend to affect a person even after their health restores to normalcy. Lack of proper financial planning and absence of adequate health coverage more often than not spirals one into financial distress.

With the campaign “Be Responsible”, Religare Health Insurance apprises its audience that some Critical Health Issues such as Cancer or Coronary Heart Ailments have become far more common than we think. While doing so, the organisation urges people to Be Responsible towards their loved ones by insuring their health thus making them financially independent to manage any health-related misfortune.

In order to highlight these underlying issues, Religare Health Insurance has created a thought-provoking video that has received over 8 Million Views in a single day.

Commenting on this launch, Sachin Maheshwari, Business Head- Digital and Business Development, Religare Health Insurance, said, “We have observed that even first time buyers of Health Insurance are usually of relatively progressed age. This is because customers believed that they would not encounter any serious medical condition in their younger years. This campaign is part of our sustained efforts to apprise customers with facts that would enable them to secure themselves with a Health Insurance as early in their lives as possible.”

Religare Health Insurance wishes to bring a change in this behaviour and resolves to educate the younger audience which is why this day-long campaign was executed on the YouTube platform.

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