Ratings less critical for news channels' success: Barun Das

“I don’t think viewers see ratings when they watch a news channel. Ratings are primarily for advertisers, and going forward, dependence on advertising will reduce. I am sure there is a need for sincere news content. Even ratings of Zee News channel are corroborating this,” says Barun Das, CEO, Zee News Ltd.

e4m by exchange4media Staff
Published: Mar 5, 2011 7:22 AM  | 1 min read
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Ratings less critical for news channels' success: Barun Das
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“I don’t think viewers see ratings when they watch a news channel. Ratings are primarily for advertisers, and going forward, dependence on advertising will reduce. I am sure there is a need for sincere news content. Even ratings of Zee News channel are corroborating this,” says Barun Das, CEO, Zee News Ltd. More

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Published On: Mar 5, 2011 7:22 AM 
Tags Barun das Channels News Ratings

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