PV Sindhu is the face of Panasonic batteries
The 21-year-old Olympic silver medalist badminton player has signed a 5-year endorsement deal with the brand
PV Sindhu, the 2016 Olympic silver medalist, presently ranked No. 6 in the world, dawns a new role starting today, as the brand ambassador of Panasonic Energy India, one of India’s largest manufacturers and suppliers of dry cell batteries and lighting products.
The 21-year-old ace badminton player has been signed up for Panasonic’s battery division for the next five years as part of a strategic decision to enrich the brand’s image and challenge the ‘numero uno’ position.
“I have always admired Panasonic products and now, to partner with such a premium brand is an amazing honour. Panasonic batteries have always been known for their performance and reliability. I am looking forward to carry forth this communication and be a part of the growth journey,” stated Sindhu, at the event.
Manish Sharma, President and CEO, Panasonic India and South-Asia, said PV Sindhu is an exceptional athlete. “She exudes power and performance through her sport. These are precisely the traits that Panasonic batteries are known for.”
He said they were proud to welcome the ace badminton player into the Panasonic family. “Not only does she resonate our vision of becoming the No.1 (Global Battery Manufacturer), but she also possesses the right mix of dedication, reliance and charisma, which make her the ideal choice for Panasonic.”
M Morikawa, Chairman and Managing Director, Panasonic Energy, who also attended the event stated, “PV Sindhu seemed like a natural extension to Panasonic batteries. Both are best known for their consistency and are growing aggressively to clinch the numero uno position. 2017 marks our 45thyear in India, and on this eventful occasion, it gives me immense pleasure to have Ms Sindhu as our brand ambassador. With this partnership, we aim to further strengthen our brand image and connect better with our customers.”
Sports marketing firm Baseline ventures, who manage Sindhu’s commercial endorsements, said both Panasonic Energy and Sindhu stand for high and enduring performance. And, this association will help convey this message to the consumer.
Born in Hyderabad, Sindhu is the youngest recipient of India’s fourth highest civilian honour, the Padma Shri. She is the youngest and the very first Indian shuttler to have reached the finals of a women’s singles event in an Olympics badminton event. She has also received the Rajiv Gandhi Khel Ratna, Arjuna Award and other prestigious recognitions. Sindhu was also CNN-IBN Indian of the Year in Sports.
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