Parineeti Chopra features in Nokia 6.1 campaign

This campaign is focused on the millennial generation. The campaign starts with two digital films featuring the actress.

e4m by exchange4media Staff
Updated: Jul 13, 2018 1:40 PM

HMD Global has launched a digital campaign for the Indian market for the new Nokia 6.1, featuring Bollywood actress Parineeti Chopra, say reports.

This campaign is focused on the millennial generation. The campaign starts with two digital films featuring the actress.

The Nokia 6.1 has secure and up-to-date Android, ZEISS optics, dual-tone flash, 4K video recording, spatial audio, a fast charge and a powerful Qualcomm® SnapdragonTM 630 processor. The phone has a dual-sight technology, popularly called the #Bothie feature. The #Bothie is a split screen visual for both photos and videos that simultaneously delivers both sides of the story.

Jyotsna Makkar, Head of Marketing – India Region, HMD Global, said in media reports, “As a talented actress who has received several accolades, including the Filmfare Award and the National Film Award, Parineeti sets the right context for the purpose-led millennial of today, who wants to make the most of everyday moments with friends and have fun. Just like Parineeti brings spunk and easy confidence to everyday moments, the Nokia 6.1 is a phone this generation can rely on to work hard and play hard. I hope our millennial fans relate to these films and can smile with them.”


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