Nivea Men appoints Ranveer Singh as its new face

Ranveer Singh’s association will commence with the launch of Nivea Men’s innovation in deodorant segment on August 4, 2018, followed by a multi-media campaign starting August 10, 2018.

by exchange4media Staff
Published - Aug 6, 2018 2:10 PM Updated: Aug 6, 2018 2:10 PM

Skincare brand Nivea has roped in actor Star Ranveer Singh as its new face for Nivea Men. The company said Ranveer Singh will help the brand directly communicate to the young India and create further aspiration for Nivea Men in India.

Neil George, Managing Director for Nivea India, said, “Ranveer Singh personifies the young India and embodies Nivea Men’s characteristics of being a powerhouse of talent and an achiever, who is straight forward yet quirky, confident but approachable, masculine but self-effacing, and above all caring. Nivea India is addressing the young, modern consumer and this is a step towards tapping into the trend of ‘modernity’ and Ranveer is the perfect evangelist for the brand to increase its engagement with the young India”.

Ranveer Singh, talking about his association with Nivea Men, said, “Nivea is a pioneer in male skincare epitomising care and a brand that I have been using since my teens. My allegiance towards Nivea Men is much stronger as I believe that our growth stories are similar and we have been innovating in our own ways to engage with the dynamic youth of India.”

Ranveer will be actively involved in a series of marketing and customer initiatives apart from being featured in the brand’s advertising and digital campaigns. The association will commence with the launch of Nivea Men’s innovation in deodorant segment on August 4, 2018 followed by a multi-media campaign starting August 10, 2018.

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