Nexus Malls launches ‘Happyness Wali Diwali’ campaign with Ayushmann Khurrana

The campaign conceptualised by Ogilvy Mumbai, will be promoted across print, outdoor, radio and digital mediums

e4m by exchange4media Staff
Updated: Oct 24, 2019 3:51 PM
Ayushmann Khurrana Nexus Malls Diwali ad

Festivities have already begun in India and Nexus Malls is all set to make Diwali celebrations even more special this year. Propagating its ‘Happyness Wali Diwali’ campaign this year is none other than Bollywood star Ayushmann Khurrana, the mall’s ‘Happyness Ambassador’.

Happiness is enhanced manifold when Diwali is celebrated with your near and dear ones and to communicate the same, all nine malls under the portfolio of Nexus Malls have launched a digital Ad campaign featuring Ayushmann. Conceptualized and created by Ogilvy and What Works production house, this is the first time ever a mall company has launched an ad campaign featuring a Bollywood actor.

The campaign will be relevant for all the nine assets under the portfolio of Nexus Malls and will be promoted across print, outdoor, radio and digital mediums.

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