New Dr. Fixit campaign features Big B

TVC aims at highlighting the importance of 5-point waterproofing

e4m by exchange4media Staff
Updated: Feb 24, 2018 8:57 AM

Dr.Fixit, from the house of Pidilite, has unveiled its new TVC campaign featuring legendary actor Amitabh Bachchan. The TVC aims to create awareness among home owners about the need for five-point waterproofing.

Dr. Fixit commercials are known and loved by audience for their lightness and sense of humor. The new campaign stays true to this approach with Bachchan bringing his own trademark style and wit to it.

Most people believe that waterproofing their roof is enough for a leak free home. Dr.Fixit 5 point campaign aims to alter this belief and educate consumers that they need to waterproof not only their roof but also their bathrooms, outer walls, water tanks and foundation. 5 point waterproofing means complete waterproofing of the house.

Vivek Sharma, Chief Marketing Officer, Pidilite Industries, said, “Dr. Fixit, as the pioneer and market leader continues to educate consumers about the need for modern waterproofing methods. The 5 point TVC further expands the awareness amongst consumers about the criticality to do their home waterproofing in the right way, that is through Dr. Fixit 5 point waterproofing.”

Commenting on the campaign, Piyush Pandey, Executive Chairman and Creative director, South Asia, Ogilvy & Mather, said, “The 5 point waterproofing is interestingly delivered by Mr. Bachchan in this TV commercial. When I look at the commercial, I think of all the problems that one has faced during our lives when water seepage troubles you in the most surprising fashion. I am sure that this interesting TVC will enable a lot of people to plan their homes in a better fashion of waterproofing them."
Credits:
Client – Dr. Fixit Team
Creative Team: Piyush Pandey, Sonal Dabral
Account Management: Vivek Verma, Pranay Merchant, Sriyanta Ghosh, Yesha Shah
Production House: Corcoise Films private limited
Director: Prasoon Pandey
Producer: Cyrus Pagdiwala




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