Monsoon ads that make one feel warm and fuzzy
A quick look at some recent monsoon-themed commercials
You know the monsoon will wreak havoc when you look for information on m-Indicator’s train chat and Twitter for monsoon updates. Tuesday was one such day for Mumbai. As it continues to pour, here is a look at some Monsoon-themed ads that made us crave a hot cup of noodles, made us nostalgic and also reminded us that safety comes first during the monsoon.
Last year PaperBoat launched the #FloatABoat campaign and Hope, the boat - a digital film during the monsoon season. With the #FloatABoat, PaperBoat wanted to take people down memory lane and relive adventure, mischief, discovery and daydreams. The digital film accompanying the campaign was a heart-warming story of a little boy and his paper boat called Hope.
In addition, PaperBoat also set out to remind everyone how to make those paper boats that carry a child’s hopes and dream to faraway dreamlands.
Yippie’s campaign for its personalised noodles range, Mood Masala, also took us down memory lane. Who has not craved for a steaming hot cup of noodles while watching the rain pour outside the window? The ad smartly positions Yippie’s Mood Masala as the noodles of choice during the rainy season.
AmbiPur used this opportunity to remind us that for every bad odour that comes with the monsoon season, there is AmbiPur. The TVC was a real-life experiment at a real consumer’s home, where a sensory challenge is conducted. The ad was based on the insight that nine out of 10 women felt that monsoons bring smelly issues within the household such as drying clothes inside, that lead to a musty damp odour.
CEAT came back with its seasonal ad this year too. This year the ad took a tongue-in-cheek approach. The TVC is set around Mr. Nehlau who takes an immense pleasure in splashing water on other vehicles and pedestrians. The goes on to show how CEAT tyres save a biker from Mr Nehlau’s splash. Previous ads from CEAT have been more advisory in nature, and devoid of humour.
With heavy monsoons come potholes. This year CEAT and the Mumbai Metropolitan Region Development Authority (MMRDA) led a campaign to fill in potholes with recycled tyres. The campaign, Happy Roads, encouraged those who change tyres ahead of the monsoons to donate their old tyres to fill potholes on Mumbai’s roads.
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