The Script Room will collaborate and co-create the brand’s communication initiatives and drive its growth

e4m Desk Mar 4, 2022 11:26 AM

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The studio, with more than 250 full-time employees across offices in Mumbai and Hyderabad, will help stride Vistas Media Capital’s growing media ecosystem

e4m Desk Nov 10, 2021 4:53 PM

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Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive

Piali Dasgupta Oct 2, 2021 8:13 AM


As brands delve deeper into the behaviour and demographics of their audience, they can create more relevant and timely content, which will ultimately help drive sales

Paul Webster Feb 26, 2018 8:55 AM


A quick look at some recent monsoon-themed commercials

e4m Desk Aug 30, 2017 7:31 AM

Brands play the emotional card to celebrate Mother's Day?blur=25

Brands across categories leveraged their association with Mother's Day. By taking the emotional route to find a deep connect with the audience, some brands concentrated only on delivering the message, while others seamlessly integrated the product in the communication

Sarmistha Neogy May 9, 2016 7:49 AM