Mirinda signs on Zayed Khan as brand ambassador
Mirinda has roped in actor Zayed Khan as its new brand ambassador in India. Mirinda has also unveiled its all-new look and its new positioning. Coinciding with the new look and new ambassador is a new television commercial with a catchy tag line – ‘Karo mouth ka good use’.
Published - 29-March-2006
Mirinda has roped in actor Zayed Khan as its new brand ambassador in India. He will promote Mirinda across the country. In the South, Mirinda has actress Asin as its brand ambassador.
Mirinda has also unveiled its all-new look with a classy new round logo that highlights the brand’s characteristic ‘orange’ colour. Mirinda also unveiled its new positioning that highlights the brand’s core character of self-expression and a distinct attitude.
”We are pleased to have Zayed as Mirinda’s first brand ambassador in India. This moment is of special significance to us as Mirinda propels itself on to the next level of leadership with a renewed approach and look. Mirinda’s new positioning of ‘Use your mouth well’ commemorates the brand’s drive to strengthen its equity across the country,” said Punita Lal, Executive Director (Marketing), Pepsi Foods Pvt Ltd.
She added that Mirinda would have a 360 angle positioning, which included TVC, print, outdoor, and the Internet.
The new 40-second TVC designed by ad agency JWT celebrates the renewed approach of Mirinda. The new commercial, which will be on air from April 3 features Zayed Khan in a mischievous role, who showcases a distinct, sharp attitude by using his mouth well while tackling any situation that confronts him.
Shot by director Rohan Sippy, the commercial is successful in capturing the relevance of using the mouth well just the way one would use while drinking Mirinda. The idea is to highlight Mirinda's core proposition of 'taste' and 'attitude'.
Said Khan, “A great tasting drink, Mirinda has been my favourite drink since childhood. It is an honour for me to be the brand ambassador for Mirinda as we compliment each other well.”
JWT, Delhi, Senior Vice-President, and Branch Head, Rohit Ohri, said, “The concept behind the ad is that it is moving the taste platform of Mirinda to include an attitude. It is an art of self-expression. In the TVC, Khan encouraged people to express positively.”
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