Milk Bikis celebrates bond of friendship in new campaign

The campaign traces the journey of two friends - Semiya and Bonda

e4m by exchange4media Staff
Updated: Sep 17, 2020 1:55 PM

Milk Bikis has launched a campaign to celebrate the special bond and friendship it shares with Tamil Nadu for over 40 years. The film depicts the everlasting nature of early childhood friendships which are all embracing and comforting.

The brand holds a place of deep trust in Tamil Nadu, one that it has treasured and nurtured over the last 4 decades. The biscuit brand is an emotion in Tamil Nadu and is an integral part of the growth years of people who have grown up in Tamil Nadu.

The film traverses the journey of two friends who call each other Semiya and Bonda as they strike a friendship in early childhood over Milk Bikis, grow up and apart and eventually, reconnect over their favourite biscuit after decades, starting from where they left off.

Talking about the campaign, Vinay Subramanyam, VP, Marketing, Britannia Industries said, “Childhood friendships, growing up in the magic era of 80s and 90s, the innumerable moments of friendship, the fun times in school and home, the sharing of secrets and the shared rituals that symbolized the friendships that were cultivated. Britannia Milk Bikis is privileged to have been a part of many of these over the last 40 years. The brand therefore shares a special friendship that spans over 40 years with Tamil Nadu. Through this campaign we are not only celebrating decades of love that our consumers have given to us, but also paying homage to that unbreakable bond of friendship that we share with them.”

“This film captures the magic of countless childhood friendships that Britannia Milk Bikis has cemented over the years as the brand celebrates its 40+ years bond with the State,” said Bala Manian, CEO, OPN Advertising.

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