Martin Sorrell hits back at WPP Aus exec; says he should focus on WPP’s performance

As per a media report, John Steedman, acting CEO of WPP Aus, recently said it was time for Sorrell to stop talking about WPP. He said this in response to Sorrell’s comment on WPP during Cannes Lions

by exchange4media Staff
Published - Jul 15, 2019 2:17 PM Updated: Jul 15, 2019 2:17 PM
MartinSorrell

Sir Martin Sorrell has hit back at a senior WPP Australia executive who recently attacked him for criticising the functioning of WPP after his departure from the company, according to a media report. Sorrell has reportedly asked him to focus on the performance of WPP.

John Steedman, acting CEO of WPP Australia, and Greg Graham, former group marketing director of WPP Australia, who were speaking to a podcast, were reportedly asked about Sorrell’s comments at last month’s Cannes Lions event that WPP had failed to evolve as fast as some of its competitors.

Replying, both Steedman and Graham said that it was time for Sorrell to stop talking about the company. 

Steedman was quoted as saying that he thinks “Martin needs to move on, simply put. Times have changed, so has the model. We’re moving on; Martin needs to move on.”
Graham, who now runs a pitch consultancy, reportedly said, “I think it’s a bit hypocritical. I really do. He built the business, now he criticises it.”

In response, Sorrell reportedly said that Steedman should instead focus on the running of WPP AUNZ.

Sorrell, who founded WPP in 1985, left the company in  April last year after allegations of “personal misconduct”.
 

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