Make Room: Netflix celebrates showing stories that wouldn’t be told on mainstream media

Creative agency Red&Co has released an ad film that showcases the acceptance of diversity on the streaming platform

e4m by exchange4media Staff
Updated: Mar 4, 2019 8:45 AM
Netflix

Netflix recently released an ad featuring Nigerian-American actress Uzo Aduba to show how the streaming platform “makes room” for the kind of stories that do not always find their way in mainstream Hollywood. Especially, those around women and the LGBTQ+ community. Through the ad, Netflix gives actors, who are diverse and from a different demographic, a platform to showcase their talent to the world. 

In the ad film, creative agency Red&Co asks the viewers, “Have you ever been in a room and didn’t see anyone else like you? Have you ever thought you definitely belonged but were told subtly, or not so subtly, that you didn’t?” Along with Adubo from the hit show ‘Orange is the new black’, the commercial showcases 'Roma' actress Yalitza Aparicio as well as Sunita Mani, Marianna Palka and Britney Young from the series 'Glow'. 

This commercial is indeed a wakeup call for broadcasters to produce shows and films with a more diverse cast and crew. Netflix’s Instagram caption about this post stated, “Let’s make room for voices to be heard, for stories yet to be told.” The director of the ad film, Malik Vitthal, is the one who created the legendary P&G ad film, ‘The Talk’. 

In mainstream Hollywood, it is hard to find representation of a diverse group of cast belonging to different ethnicities and sexualities. “The world is full of those rooms and their limits,” says Uzo Aduba in the ad film. It's a hard-hitting statement on the Hollywood industry and how it can be difficult for diverse creators to navigate and succeed.

It is indeed refreshing to see a major digital streaming service like Netflix using its platform to influence viewers on the subject of inclusion and acceptance. Netflix has already done that with shows like ‘Orange is the new black’ and ‘Glow’. The creators of this ad film have kept in mind the struggles that minorities face. This commercial gives viewers comfort and makes them feel that they are welcomed in a room without any discrimination or criticism.

The ad film ends with the tagline that reads, "More room. More stories. More voices”. It is time for creators to tell their untold stories that have been rejected by the mainstream Hollywood industry. It is time to hear the voices that have been suppressed for so many years, it is time for those suppressed limitations on who gets to create, write scripts and act to be done away with going forward.

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