Madison Media named Media AOR for

The account will be handled by the agency’s Bangalore unit – Madison Media Omega

e4m by exchange4media Staff
Updated: Sep 9, 2019 3:20 PM

Madison Media has announced that it has been appointed the Media AOR for Racetrack. The account was won in a multi-agency pitch and will be handled by the agency’s Bangalore office – Madison Media Omega.

The agency has won the entire media mandate, including Outdoor and Digital media. is the pioneer of Artificial Intelligence in India. Working on technologies such as NLP/NLG/NLU, Machine Learning, Deep Learning and Machine Vision, Racetrack has been behind several innovative AI-based products focusing on BFSI, Real Estate, Hospitality, Healthcare, Education and Aviation sectors among others.

Subrat Parida, CEO, Futemind Technologies, said: “As an organisation which works with a fast developing, innovative technology, we have a very aggressive expansion plan. Having covered the Metros and Tier-1 cities in India, we want, not just to make Racetrack a household name in our country but also expand across the international borders. With Madison on board, we are sure that our effort to capture the business as well as the consumer mind space would be adequately accelerated.”

Joydeep Biswas, Chief Marketing Officer, Futemind Technologies, said: “Since Racetrack’s inception, we have seen how the market sentiments towards AI have changed from just excitement to seeing it as a tool of supreme business relevance. And not just business, I feel that AI can have a significant positive impact for the human life in general. Given the accelerated growth phase that we are in now, I feel that this is the right time that the success stories of Racetrack get known to the world and a deeper understanding about AI is built amongst the masses. With a partner like Madison which shares the same vision, we feel that we have made the right decision towards achieving our goal.”

Vikram Sakhuja, Partner and Group CEO Madison Media & OOH, said: “We are delighted to partner and are looking forward to working with them to build this brand in the B2B2C space in India.”

Dineshsingh Rathod, Chief Operating Officer, Madison Media Omega, said: “We are delighted with this win and are confident to make a name to reckon with in the Banking, Real estate and Hospitality sectors.”

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