Lodha Group unveils latest campaign with brand ambassador Akshay Kumar

The ‘Jeena Isi Ko Kehte Hai’ brand video goes live across Lodha Group’s social media platforms and website

e4m by exchange4media Staff
Published: Oct 5, 2020 3:53 PM  | 3 min read

Lodha Group has unveiled its newly launched campaign ‘Jeena Isi Ko Kehte hai’ with its brand ambassador - Akshay Kumar. Aimed at meeting present-day consumer requisites for an upgraded lifestyle with uninterrupted experiences, the campaign also highlights how living in an exceptionally designed integrated community serves as a one-stop solution.

Featuring Akshay Kumar, the campaign sheds light on the drastically changed lifestyle which misses out on celebrating life’s little moments around our dreams, hard work, success and happiness. The video opens with Akshay Kumar signifying the small milestones that one achieves in life and how every achievement needs a suitable place to celebrate, that not only doubles up the joy but also ensures safety and comfort for our loved ones. The actor takes one down the memory lane narrating these simple yet heartfelt moments which were muted during the lockdown and how we can relive those once again by being a part of an integrated community offering finest lifestyle.

With the world progressively adopting the new lifestyle, a growing preference has been observed for developments with round-the-clock security, spacious indoors, open spaces, ease accessibility, world-class amenities and top-notch facilities. Developments with an enhanced quality quotient, exceptional services, innovative design, globally renowned partnership, great craftsmanship enabling a better life and a unique, finest living experience has been a priority for home seekers. The campaign also brings out how Lodha caters to the needs of every segment of audience across its properties, providing them with the dream life they wish for.

Commenting on the campaign, Raunika Malhotra – President Corporate Brand and Communication, Lodha Group said; “At Lodha, our vision is not just to provide a place to reside but also build a better life and provide consumers a secured, comfortable and hassle-free living experience. The brand’s promise entails delivering the best quality of life despite the unforeseen challenges. Relying on the fact that life has to go on even amidst unprecedented times, the ‘Jeena Isi Ko Kehte Hai’ campaign is devised to bring out the essence of a coveted lifestyle with Lodha’s finest developments all across. The video with Akshay Kumar aptly brings out that one can be assured of living even the small accomplishments and moments to its fullest while being a part of the integrated community at Lodha.”

With the current home loan interest rates at its lowest and the reduction of the stamp duty in Maharashtra, this is the best time one can think of investing in a property which coupled with the increasing sentiment towards homeownership further urges potential homebuyers to take the leap and buy the dream house.

The ‘Jeena Isi Ko Kehte Hai’ brand video goes live across Lodha Group’s social media platforms and website supported by display and electronic ads across media networks. All Lodha projects are under offer in this campaign.

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