LifeCell launches TVCs with regional themes
New TVCs in Tamil and Telugu is for better audience connect
Stem cell bank, LifeCell has launched a new campaign on television to create awareness and promote umbilical cord stem cell banking.
The messaging of the TVC is created around the big benefit of preserving the baby’s umbilical cord stem cells at birth with a community stem cell bank. The TVC is aimed at to-be-parents and their families and themed around gifting of good health for the baby by the grandparents. While, traditionally, gold is considered as the most preferred cultural gift from the grandparents for the to-be-born baby, this TVC gives a new dimension of gifting good health for the baby through stem cell banking wherein the entire family benefits.
LifeCell has already done over three TV commercials in this category. The brand had earlier used celebrities such as Aishwarya Rai Bachchan to promote & endorse the concept and had gained substantial brand visibility and concept acceptance. This time, to add power to the messaging, LifeCell has used veteran actor Mr Vijayakumar, who is known for his impactful messaging.
Umbilical cord blood stem cells have been proven to treat over 100 medical conditions. These stem cells can be preserved at birth with a community stem cell bank and matching stem cells can be retrieved for any of the family members, when required for treatment. By preserving the baby’s cord blood stem cells at birth, the baby and the entire family gets the protection of stem cells.
Below is the link for the new TVC created in Tamil & Telugu:
V. Ravi Shankar, Chief Brand & Communication Officer, LifeCell, said, “Creating customer awareness and education is a continuous process in this category. We have a new set of audience entering the parenthood space continuously. So it is imperative that we continue to reach out to them and establish the concept to help them take an informed decision and not to miss out on this once in a lifetime opportunity.”
The TVC’s theme is created around the cultural backgrounds of these markets to blend, connect and create a better engagement with the audience. It will be aired on general entertainment, news, lifestyle in regional Tamil & Telugu channels.
Mayur Abhaya, Managing Director, LifeCell said, “The launch of the new thematic TVC comes in at the time when the brand is going all out to amplify the concept of community banking. Through this campaign the brand goes a step further in establishing the benefit for the entire family by preserving the baby’s stem cells at birth.”
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