Kinder Joy's new ad encourages kids to use imagination to play with 68 new toys

The ad 'Imagination Ko Jodo' conceptualised by Curry Nation shows the involvement and the joy of assembling the toys and learning through the cognitive learning tool designs

e4m by Sarmistha Neogy
Updated: Aug 1, 2015 8:08 AM
Kinder Joy's new ad encourages kids to use imagination to play with 68 new toys

Kinder Joy is currently running a new TVC titled ‘Imagination ko jodo’ which highlights the 68 new toys which come with every Kinder Joy egg. The new ad has been conceptualised by Curry Nation and it captures the joy and excitement of assembling the kinder surprises.

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Commenting on the brief, Priti Nair, Director, Curry Nation, said, “It was to launch the 68 new Kinder Joy surprises. The new TVC concentrates more on the involvement and joy of assembling. It celebrates Kinder’s world of imagination through the toys and their thoughtful cognitive learning tool designs. I have seen my nephews and nieces with Kinder Joy, I have seen how involved and how creative they get while they are fixing and once fixing the toy is over, the joy of playing with it. Besides being a really yummy chocolate, that little egg of surprises is one wonderful tactile learning tool. The track also has been conceived to bring different facets of that out.”

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