Katrina Kaif to endorse new Redmi Y series in India

Redmi Y1 and Redmi Y1 Lite is priced from INR 6999. Xiaomi also announced MIUI 9 for global markets

e4m by exchange4media Staff
Updated: Nov 2, 2017 5:22 PM

Global technology giant Xiaomi has announced Bollywood actress, Katrina Kaif as the product endorser for its new Redmi Y series in India.  Xiaomi announced the launch of a new smartphone series designed around people’s lifestyles with Redmi Y1 and Redmi Y1 Lite.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi, said, “The Redmi Y series is designed for people who need a smartphone that can complement and enhance their everyday routine and lifestyle. We are excited to have Katrina as our product endorser for the Redmi Y series. Katrina is one of those individuals who works extremely hard to complement each and every situation she is a part of. It’s extremely synonymous with what Redmi Y series stands for.”

Katrina Kaif, Product endorser, Redmi Y series, said, “I am super pleased to be endorsing a product series which has been designed to enhance everyday routine and complement everyone’s lifestyle, as I personally believe in that philosophy.  Xiaomi believes in providing high end technological innovation to everyone, and is the fastest growing smartphone brand in the world. I look forward to creating many more milestone with India’s fastest growing smartphone brand.”

Alongside the new series of phones, Xiaomi also unveiled the global version of MIUI 9, the latest upgrade to its popular Android-based operating system, which includes several new features designed for India.

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