‘Kannur gives Kerala new wings’ ad shows changes new airport will bring to people’s lives

The campaigns have been done by Maitri Advertising Works.

e4m by Neethu Mohan
Updated: Dec 8, 2018 4:00 PM
Kannur airport

Kerala’s fourth international airport, Kannur International Airport, will be inaugurated on December 9. Spread over 2,000 acres in the northern district of Kannur, it is owned and operated by Kannur International Airport Limited.

With one day remaining for the inauguration, the campaigns centring the airport is garnering rave reviews. The campaign uses everyday scenarios featuring the local people of Kannur to capture their emotions on the momentous change that is to come about in their lives. The films in the campaign focus on the dream and various development aspects such as passenger facilities, boost for trade and tourism, and convenient homecoming for NRIs. Hence it has the theme—‘Kannur gives Kerala new wings’.

The campaigns have been done by Maitri Advertising Works.

The logo for Kannur International Airport has been designed by Hammer Advertising. G Sreenath, Managing Director, Hammer India, said, “In 2011, when Hammer was assigned to design the logo for Kannur international Airport, our creative object was clear. It was to synergize the glory of Kannur’s heritage with that of a world class, most modern airport. Seven years hence it is a proud moment for us as Kannur International Airport launches.”


Raju Menon, Director, Operations, Maitri Advertising Works said, “We wanted to communicate that this is not just another opening of an airport, but a massive infrastructure project and one of the biggest development initiatives undertaken in the state. It will open up a huge corridor in the North Malabar region and take Kerala to never before heights. We also wanted to spread some positivity among the people after the deluge of 2018.”

“The pre-launch phase of the campaign kicked off on 28th November 2018, with the films being aired on television and simultaneously going live online. The theme song for the airport sung by Kannur’s favourite son, Vineeth Sreenivasan, was released on 5th December,” Menon said.

“The aim of the campaign was to get an organic reach and create anticipation in the minds of the people for the opening of Kerala’s fourth international airport. It has achieved this and more, with the films going viral and being talked about in India and abroad. Potential passengers are now aware of the opening of a state-of-the-art airport in Kannur, and also its proximity to places in Karnataka such as Kodagu and Mysuru. People don’t see it as just another modern airport, but as the perfect gateway to North Kerala and South Karnataka,” concluded Menon.

Kannur international airport is the second greenfield airport to be built on a public private partnership (PPP) platform in Kerala.


The Team

Client: Kannur International Airport Limited
Agency: Maitri Advertising Works
Digital: Winningwayz

Project Head: Raju Menon
Executive Creative Director: Venugopal Ramachandran Nair
Concept & Script: Pooja Prasad
Art Director: Siva Prasad
Client Services Director: Sumit Raj
Senior Account Executive: Sujin Varghese

Production House: CREDAYA
Visualization & Cinematography: Tanu Balak
Project Director: Sreenath
Editor: Aswin G Ashok
Music: Anand Madhusoodanan
CG: Arun
Post Production: Omlight Creative Studio
Colour Grading: Black Maria
Production Controller: Aravindan Kannur
Art Director: Baiju Krishna
Associate Editor: Geo Alex
Camera Team: Sushanth, Mukesh, Aji
Helicam: Shinu Koshy
Unit: Dynasty, Calicut
Production Managers: Binukumar VS, Biju

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