Josy Paul to conduct Masterclass at Cannes Lions Live today

The Masterclass by Josy Paul is part of the ‘What I’ve Learnt’ module

e4m by exchange4media Staff
Updated: Jun 22, 2020 12:42 PM
Josy Paul

The full LIONS Live programme offers original thinking and expert perspectives on what’s coming next, masterclasses and beautifully produced short films, crafted by some of the most creative people on the planet on Monday.

LIONS Live unites experts from across the creative industry, from the brands adapting to fast-shifting consumer behaviours to the agencies adjusting business models and the pioneers innovating future solutions. 

The Masterclass by Josy Paul is part of the ‘What I’ve Learnt’ module, titled ‘Discovering your unique self’. In this session, Paul has introduced the audience to three of his close friends – ‘failure, rejection and embarrassment’.

He explains how these three outliers can help build agencies, cultures and work that are celebrated across the world. With stories from his early years building David (the agency he began with Ogilvy in June 2000) to setting up BBDO India from the backseat of his car in 2008, to the inaugural Glass Lion Grand Prix at Cannes, to creating the most effective campaign in the world. Josy reveals the joys of losing, and how you can’t breakthrough until you break down. Josy believes that creativity and advertising is a great way to find who you really are. 

Some of the other speakers at LIONS Live include Susan Credle, Emily Ratajkowski, Richard Brim, Rory Sutherland, Wyclef Jean, Veronica Beach, Fernando Machado, Trevor Robinson, Pedro Earp, Ann Mukherjee and Katie Riccio Puris.

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