Indian businesses must utilise opportunities in Green & Orange districts: Laqshya Media
As per the report, Orange & Green zones have a huge cache of human resources and should be able to contribute to the recovery of the country’s GDP, in sync with ‘Atmanirbhar Bharat Abhiyan’ vision
Laqshya Media Group has published a report by looking at the data of the human resources available in the Green and Orange districts. The report shows that there is opportunity for the Indian economy to make a comeback from a different starting point.
There are 115 Green and 244 Orange districts with populations of more than 10 lakhs each, which is a combined population of more than 83 crores with a proportional GDP of more than Rs 116 lakh crore. Hence, even though vast urban aggregations, that are the hubs of our current economic structure, are in the Red zones, there are large, under-utilised areas of the country with significant human resources, and it is up to Indian businesses to utilise this opportunity. These Orange and Green zones have a huge cache of human resources. Since they are allowed to operate now, they should be able to contribute to the recovery in country’s GDP, in sync with the Prime Minister’s vision for ‘Atmanirbhar Bharat Abhiyan’.
A total of 81% of the districts (600 in total) are in the Orange and Green categories and should be able to quickly rebuild and even exceed their current GDP per capita.
According to the study, the current Orange districts comprise of 46% of the total population and contribute 46% of the total GDP of the country.
The Green districts comprise of 23% of the country’s population and contribute 19% of the total GDP.
This is an incredible opportunity for the brands and media owners to utilise. With the opening up of the districts and the restart of production and commerce, the RoI on all addressable, hyper-localisable advertising media that are most suited to these districts needs to be looked at in earnest.
“The Laqshya Group always believes in the power of data. Even in these unprecedented times we see how data can show us a way forward. In the report published by Laqshya we see a lot of opportunity in the Green and Orange districts for the brands and media owners. With the opening up of the districts and the restart of production and commerce, hyper-localised advertising that are most suited to these districts needs to be looked at in earnest. So, even though major towns and cities will still take time to return to their original productive capabilities, the Green and Orange districts can start contributing to the economy,” says Alok Jalan, Managing Director, Laqshya Media Group.
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