Indeed ropes in Radhika Apte for its first SMB campaign in India
The campaign showcases Apte as an entrepreneur who informs her colleague about the benefits of recruiting through online postings as opposed to hiring through referrals
Job site Indeed has roped in actress Radhika Apte for its campaign to promote its services for small and medium businesses in India.
The Indeed for SMBs connects emerging companies with the right talent. The platform has partnered with the actress to tap into the millennial audience.
“In order to support SMB players, Indeed for SMB allows jobs to be posted on its platform free of cost, while also offering an easy to use, dedicated dashboard to track applicants as a free service. Further, Indeed allows access to a large reserve of potential candidates, filtered as per relevance to the company’s requirements, thus ensuring that the right job role is matched to the right job seeker, leveling the playing field for SMBs,” the company said in a statement.
The campaign showcases Apte as an entrepreneur who informs her colleague about the benefits of recruiting through online postings as opposed to hiring through referrals.
Speaking about her partnership with Indeed, Apte said, “I am happy to be partnering with Indeed, the world’s no.1 job site on their mission to help people get jobs. It is encouraging to see Indeed taking the onus of easing the roles of both job seekers as well as employers in the job search process.”
Bharat Jayaprakash, Senior Director, Indeed India said, “Our mission is to help people get jobs and with the SMB sector offering so many emerging employment opportunities, we aim to connect the right talent with the right job role, while also assisting companies in addressing their hiring needs. Our partnership with renowned actress Radhika Apte will further our goal by forming a connect with budding entrepreneurs, and how we aim to empower them with efficient hiring solutions. Her large millennial fan base in India will enable us to drive our message effectively.”
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