In its first video campaign, Rapido gives #PromiseofProtection

The film highlights various safety measures Rapido is taking to ensuring a safe ride for users

e4m by exchange4media Staff
Updated: Aug 9, 2020 4:00 PM

Bike taxi platform Rapido has prompted a new perspective this Rakshabandhan, the festival celebrating a bond of protection and love. The first-ever video campaign, #PromiseofProtection, showcases Rapido’s commitment to the safety and protection of its users, through an understanding of different relationships in our lives.
The #PromiseofProtection video, launched on Rapido’s social handles, highlights various relationships that stand by us, protect us, and safeguard us on a daily basis. Be it a sister who protects her younger sister from uninvited pests at home or a grandfather taking care of his granddaughter by making her drink milk or a husband and wife taking care of each other. The film emphasizes all relationships of love that extends protection and safety. It further goes on to build how Rapido is ensuring the safety and protection of its customers with every ride they take.
Announcing the campaign, Amit Verma, Head of Marketing, Rapido, said, “Our priority and commitment as India’s largest Bike Taxi platform is to provide an affordable, accessible and safe mobility option to our users. A lot of Indians struggle with last-mile connectivity in cities across India and travel intracity using Rapido. With this campaign, we want to tell them that we are committed to their safety and are going beyond the regular measures of using masks, sanitizers and regular checks of Captains, to ensure that their ride with Rapido is safe and their bond with us is protected. We have recently announced Rapido Safety Shields, first time ever for any bike taxi company in India, to further limit the touch points during a ride.”
The film highlights various safety measures Rapido Captains are taking - regular temperature checks, sanitization of bike and helmet, masks, hand sanitization before and after every ride – ensuring a safe ride for users who cannot avoid travelling during this pandemic. The idea was conceptualized by Rapido and brought to life by Magix Engage.
The company recently announced the resumption of services in almost 100 cities and the installation of Rapido back shields to protect the customers and the Captains. Rapido also launched a comprehensive set of safety measures since Unlock 1.0, such as encouraging customers to carry their own helmets to maintain hygiene as opposed to providing full-face helmets before every ride and new policy support where the company provides free cancellation if Captains or customers are without a mask.

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