Home Credit India comes up with new TVC - Sabki Diwali Khaas Diwali

The campaign by Ogilvy India has been supported by the release of the TVC on television channels and social media platforms

e4m by exchange4media Staff
Updated: Oct 14, 2019 5:43 PM
Home credit

Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia, has recently launched a new Diwali campaign Sabki Diwali, Khaas Diwali.

The campaign is supported by the release of TVC on various television channels and social media platforms. The objective of the TVC is to focus on the first-time borrowers segment to whom we offer various financing options and establish Home Credit as an inclusive lender.

The TVC portrays Home Credit’s commitment to ready access to credit and how small ticket purchases can add meaning to a consumer’s life. It illustrates how everyone looks forward to gifts and time with their loved ones, just like the protagonist in the TVC who gifts himself a brand-new smartphone with the help of Home Credit financing so that he can spend time with his family, albeit, virtually over a video call. The campaign highlights the role Home Credit in enabling financial inclusion in the lives of many, even the customers with no credit history.

Commenting on the campaign, Marko Carevic, Chief Marketing & Customer Experience Officer, Home Credit India said: "Festivities play a very important role in our lives and at Home Credit it is our constant endeavour to enhance the quality of life of people through our financial products and services for our customers. We do this by bringing everyone a step closer to their loved ones and live each moment together. ‘Sabki Diwali, Khaas Diwali’ campaign is an illustration of our commitment to driving financial inclusion in the country. The campaign puts forward the happiness that a product, such as a smartphone, can help in bringing loved ones closer staying connected with them not just during the festivities but all the time.”

This Diwali campaign is a 360-degree campaign launched pan-India on 17 national and regional channels along with social media presence on Home Credit channels like LinkedIn, YouTube and Facebook with BTL support at Partner shops.

Ritu Sharda, Chief Creative Officer, Ogilvy India (North) said, “We often take a lot of people for granted, especially those without whom our world wouldn't function. It's those very people, the first time borrowers that the brand speaks for. And this was brought alive through our communication: ‘Hum un sabki Diwali khaas banate hain joh sabki Diwali khaas banate hain’".

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