Hershey’s Kisses unveils first India TVC campaign
The new TVC, featuring Hershey’s India brand ambassador Tara Sharma, primarily focuses on how this delightful chocolate enables endearing everyday moments of bonding and affection with loved ones
Published - 09-December-2018
Hershey India Pvt Ltd, a part of The Hershey Company, a leading global snacking giant and the largest producer of quality chocolates in North America, has announced the release of the first ever India TVC for its recently launched iconic and globally-loved ‘Hershey’s Kisses’ chocolate.
The new TVC, featuring Hershey’s India brand ambassador Tara Sharma, primarily focuses on how this delightful chocolate enables endearing everyday moments of bonding and affection with loved ones. It celebrates the unique shape and wrapping of Hershey’s Kisses that makes every single one perfect for sharing with dear ones.
Speaking about the product launch and the brand’s marketing plans, Herjit Bhalla, Managing Director, Hershey India said, “We leveraged The Hershey Company’s rich chocolate heritage and expertise of 125 years, with the launch of the iconic Hershey’s Kisses chocolates. Hershey’s Kisses is a global symbol of affection and we have brought this alive in the new TV campaign.”
Sarosh Shetty, Marketing Director, Hershey India, shared his view on the new TVC saying, “In India, we have created a strong and consistent Hershey’s brand that is now a leading player in every category that it is present in. The Kisses launch film is an extension of the Hershey’s brand promise in India. It celebrates the unique product proposition of Hershey’s Kisses. This delightful chocolate enables one to build a special bond with their loved ones. It is often about those simple, everyday ways to show you care – which often isn’t only words”
The TVC will be played on leading southern channels. This campaign will further be reinforced by an extensive 360-degree campaign across mediums. The Hershey Company brings almost 125 years of quality chocolate-making expertise to the launch of Hershey’s Kisses in India.
Today, it is a Fortune 500 company with world-class manufacturing and innovation capabilities to deliver great tasting chocolates. The company makes nearly 70 million Hershey’s Kisses every day that are loved by consumers in nearly 60 countries.
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