GoDaddy’s latest ad has Dhoni educating entrepreneurs on creating online presence

The campaign, which has two quirky and humorous television commercials, has been conceptualised and created by Lowe Lintas

e4m by exchange4media Staff
Updated: Dec 5, 2018 3:17 PM

GoDaddy has launched its new integrated marketing campaign focused on educating entrepreneurs in India about the value of creating an online presence for their business.

For the campaign, GoDaddy has signed MS Dhoni, who is portraying a supreme mentor and guide as the “Bijness Bhai” (business mentor).

The company, in a statement, said that together, GoDaddy and Dhoni will work towards encouraging people to turn their ideas into reality online. In line with the company’s commitment to offer products, services and support in local languages, the marketing campaign will be available in seven Indian languages-- Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu.

The campaign, which has two quirky and humorous television commercials, has been conceptualised and created by Lowe Lintas.  Dhoni plays ‘Bijness Bhai’, a messiah for entrepreneurs, makers and independent doers who helps them with day-to-day problems and advises them to grow their business by going online, using GoDaddy’s differentiated online and productivity tools and solutions. The commercials illustrate how the company is strongly focused on supporting the growth of its partner ecosystem, by empowering them with digital solutions to quickly adapt to the changes in the business environment.

Talking about the ad, Dhoni said, “Every successful inning requires a strong and stable mentoring. My association with GoDaddy on the next inning of my life is an assurance that I have a mentor and guide to help me reach my goals and bring my ideas to life.”

“Like me, for all aspiring entrepreneurs out there, with GoDaddy as your partner, your business can realise its true potential, equipped with the right online tools and solutions required to deliver a match winning performance on the challenging pitch of business that lies ahead,” he added.

Arun Pandey, cricketer-turned-entrepreneur, Dhoni’s friend, manager and business partner, said, "I understand from personal experience how hard it can be to turn one’s passion into a business. The key to achieving it successfully is by staying focused and committed to your vision, while building a close connection with your audience. GoDaddy understands the importance of community by making it easy to get an idea online and discovered. I am super excited about my venture with Dhoni and with GoDaddy, helping us advance our dreams and make them bigger and real.”

Commenting on the campaign and collaboration with Dhoni, Nikhil Arora, Managing Director and Vice President, GoDaddy India, said, "We are thrilled to be working with a global phenomenon like Dhoni and share our combined story. He represents a true voice of India with a successful professional journey as a cricketer and now as an entrepreneur. Coming from a small town in the country, Dhoni has worked hard to gain prominence and achieve success by following his passion and doing what he believes in. We hope that his story can inspire and encourage business owners, especially in Tier 2 and Tier 3 cities across the country, to follow their dream and get their ideas online.”

"At GoDaddy, we are focused on supporting small businesses by helping them create an online presence to help their ventures grow and thrive. Through this campaign and our association with Dhoni, we want to create awareness about the benefits of going online, while demonstrating the power of our integrated suite of products and services to help emerging India transform digitally.”

Currently releasing the two TVCs on GoDaddy’s official online and social channels as well as on TV, the company plans to fully launch the campaign by the end of January 2019, rolling it out across radio, print and outdoor channels.



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