Give now, give often: WHO calls for volunteer blood donors; it's sexy, says MTV
On World Blood Donor Day, two major brands created unique call to action videos
Be it natural or manmade disasters, medical emergencies are mounting with every crisis. This World Blood Donor Day, World Health Organisation (WHO) has launched a campaign to draw attention to the need for blood donation, especially in emergencies.
Even as the WHO campaign video uses archival footage from the 2015 Nepal earthquake, it is hard not to see the relevance of this video in the context of the ongoing Syrian Civil War that has already claimed 4,70,000 lives as of February 2016. Explaining the campaign’s specific focus on emergencies, WHO in a statement said, “Emergencies increase the demand for blood transfusion and make its delivery challenging and complex. Adequate supply of blood during emergencies requires a well-organized blood service, and this can only be ensured by engaging the entire community and a blood donor population committed to voluntary unpaid blood donation throughout the year.”
WHO in its video urging people to donate blood says,‘Don’t wait until disaster strikes. Give Blood, Give Now, Give Often.’ The imagery of the grim aftermath of natural and manmade disasters urges the viewer to follow the call to action.
MTV reached out to millennials with its humorous videos urging them to put Blood Donation on their to-do list. Both MTV and MTV Beats encouraged youngsters to donate blood voluntarily. In the first film, two packets of blood are shown involved in the act of lovemaking. This video highlights the fact that blood is not created through sexual intercourse, but can only be donated from one person to another.
The second video showcases a young man and woman donating blood. The video harps on the importance of blood donation by stating that real men, women and most importantly, “real people” donate blood.
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