Future Group launches fbb ‘Yours Cutely’ campaign for kids
Created and conceptualised by DDB Mudra West, the fun campaign features kids styled in different outfits for various occasions
Published - Sep 16, 2017 8:01 AM Updated: Sep 16, 2017 8:01 AM
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Fashion Big Bazaar (fbb), the fashion destination by Future Group has decided to solely focus on kids wear with the ‘yours cutely’ campaign featuring little ones flaunting the new festive collection of the brand. Created and conceptualised by DDB Mudra West, the fun campaign features kids styled in different outfits to suit many different occasions.
The campaign is launched keeping upcoming festive celebrations in mind. Speaking about the same, Rajesh Seth, COO, fbb, says, “Kids love to be dressed and at the same time take pride in what they wear, which is why they tend to show off to their friends or relatives with the expectation of getting some compliments. Yours Cutely is a simple campaign dedicated to all little ones. The affordable and attractive range is sure to capture the attention of all kids and their parents alike.”
Commenting on the creative of the campaign, Ashish Phatak, Executive Creative Director at DDB Mudra West, says, “Kids have a ton of infectious energy and innocence. We tapped into this to complement the fashion quotient so that the campaign is both stylish and uniquely childlike. And of course, the music goes a long way in creating this mood too.”
Yours cutely campaign will be promoted on TV, social media, outdoor and across all fbb stores in the country.
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