Founder & MD of Advertising Avenues Goutam Rakshit passes away

The veteran adman breathed his last at his Mumbai residence on Tuesday night

e4m by exchange4media Staff
Updated: Apr 1, 2020 3:29 PM
Goutam Rakshit

Goutam Rakshit, the founder and managing director of Advertising Avenues, has reportedly passed away. The adman breathed his last at his Mumbai residence on Tuesday night, March 31, 2020. The cause of his demise is not known.

 An alumnus of Jamnalal Bajaj Institute of Management Studies, he joined Cadbury as a management trainee in December 1971 on the completion of his Management degree.

 He eventually became Management Development Manager in 1979 and then went on to join Clarion Advertising Services Ltd (Bates India) in February 1980. 

 He then set up Advertising Avenues in 1982, an organisation he oversaw for close to four decades. At the agency, he focused on startups and SMEs who were too small to seek professional service from big organisations. Rakshit’s contributions helped many such brands from diverse sectors grow and flourish.

He was the brains behind some of the most iconic ads from the 80s and the 90s for brands like Onida TV, VIP Skybags, Skypak and VIP Frenchie 

Rakshit was elected as the chairman of Advertising Standards Council of India (ASCI) in 2004. 

His death is a big loss to the Indian advertising fraternity.

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