“Ford is positioned as a maker of cars that are exciting to drive and own”
Scott McCormack, VP-Marketing, Sales & Service, Ford India, says the marketing strategy behind each brand launch is based on a strong consumer-driven positioning, and at the same time rooted in the product and clearly differentiated from competition. The aim is to ensure that the communication resonates with the target customer.
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Published: Nov 21, 2007 6:25 AM | 1 min read
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Scott McCormack, VP-Marketing, Sales & Service, Ford India, says the marketing strategy behind each brand launch is based on a strong consumer-driven positioning, and at the same time rooted in the product and clearly differentiated from competition. The aim is to ensure that the communication resonates with the target customer.
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