FCB Interface and Nivea Men Duo launch new Shake. Spray. Start. campaign with Ranveer Singh

The first-of-its-kind innovation in the deodorant category features a unique dual-phase deodorant with two layers floating one on top of the other.

e4m by exchange4media Staff
Updated: Aug 28, 2018 2:26 PM

FCB Interface recently launched a campaign for Nivea Men, with the brand’s new face, Ranveer Singh. With this campaign, Nivea Men is launching a product that is just as dynamic and cool as Ranveer - The Nivea Men Duo. It’s a first-of-its-kind innovation in the deodorant category, a unique dual-phase deodorant with two layers floating one on top of the other. A blue layer that gives freshness and a clear layer that guards the freshness. When the two layers are mixed, the Freshness Guard Technology is activated. Once sprayed, it makes sure your freshness doesn’t escape for hours. This quirky campaign aims to get consumers to ditch their regular deodorants and try the cool new Nivea Men Duo.

Speaking about the campaign, Robby Mathew, Chief Creative Officer, FCB Interface said, “When the idea is in the product itself, the task then is to show it as it is. And Ranveer, despite his larger than life personality, makes the product the undisputed hero of the film.”

Neil George, Managing Director, Nivea India said, “Nivea India is addressing needs of young consumers by tapping into the trend of ‘modernity’ and Ranveer is the perfect evangelist for the brand to increase its engagement with young India. Just like him, our innovations are hard-working, modern and care for you.”

Neil added “We are confident that Nivea Men Duo is an innovation that will create a strong disruption in the extremely cluttered deodorants category. The dual-phase of this Body Deodorizer works as instant visual proof of the long-lasting freshness it gives. Its ‘Freshness Guard Technology’ is symbolized by the mixing of the two distinct coloured liquids when you ‘Shake to Activate’ it.  

See the campaign video here:

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