fbb urges its patrons this festive season to wear a smile

The #WearYourSmile campaign has been created by Autumn Worldwide

e4m by exchange4media Staff
Updated: Dec 29, 2018 9:08 AM
FBB Wear Your Smile

As we celebrate the festivities around us we often ask, what is the most beautiful thing we can wear to look our best? What can one wear that looks as good on a 6 month old, as it does on a 60 year old? What can one wear that has no MRP but is still priceless? What is it that only you can wear yet something that can be shared? The answer to this is simply your smile. Based on this heartwarming concept, fbb wishes for everyone to wear the best thing this season - their smile, #WearYourSmile.

Connecting emotionally with the audience the campaign beautifully knits small joyful moments like gifting your best friend during secret santa, going back home to celebrate the festival with your family, getting passes for the new year’s party through an emotional campaign. Resonating with every individual, fbb wishes to spread the message that the most beautiful thing that anyone can wear is their smile.

Sharing his view on the campaign Pawan Sarda, Group Head – Digital, Future Group says, “The campaign digs into the deeper meaning of feeling good to look good. Rather than emphasizing on fashion, through #WearYourSmile we decided to take on a different route which would connect instantly with fbb’s target audience.”

Commenting on the execution of the campaign Anusha Shetty, Founder & CEO, Autumn Worldwide says, “Festivities call for looking your best and if this is accompanied by a smile, it makes it for a picture perfect moment. No matter what you wear, a happy face with a big smile has immense potential to melt hearts of many. While we wear the best of fashion lets spread joy with smiles in all sizes this festive season.”

The campaign has been promoted across all social media handles, attractive in-store visual merchandise and extensive OOH.

Creative Agency: Autumn Worldwide
Founder & CEO: Anusha Shetty
Director: Deepak Thomas
Vice President & Branch Head: Bodh Deb
Client Servicing Director: Sandhya Gurung
Creative Director (Script Written by): Nishant Ananthram
Dop: Sujay Pawar
Executive Producer: Jitendra Kumar
Editor: Shivam Saini

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