Fastrack launches new collection with ad campaign by Lowe Lintas

Fastrack has launched a new sunglasses collection – Unilens that specifically centres on having a single lens across the front frame

e4m by exchange4media Staff
Updated: May 9, 2018 1:41 PM

Fastrack has launched a new sunglasses collection – Unilens that specifically centres on having a single lens across the front frame.

To promote the launch, the brand has released an ad campaign that has been conceptualized and created by Lowe Lintas

Speaking about this film, Suparna Mitra, Chief Marketing Officer- watches and accessories division - ‎TITAN COMPANY LIMITED, says, “Fastrack being a young brand has always been the candid voice for the millennial generation. Often tagged as commitment phobic, this generation believes in living in the moment- keeping it clutter free. The Unilens collection sports single lens across front frame and is made for the youth who stays unruffled with the hassle of break-up and moves on with single frame of mind.”

Ayushman Chiranewala, Head - Marketing, Fastrack, said, “Fastrack is a brand which never fails to resonate with the psyche of the youth. The new ad campaign seamlessly represents the fast- paced dating culture youngsters prefer nowadays, highlighting the benefits of singlehood with the new Unilens collection. The campaign is a testament to the unapologetic nature of the brand and celebrates the unflinching mindset of the millennials.”

Speaking on the work produced for the brand, Arun Iyer, Chairman and Chief Creative Officer, Lowe Lintas, remarked, “When Fastrack decided to launch their new range of Unilens sunglasses, we realized it was ripe ground for us to play on the unique product design – Singles framed glasses for a single frame of mind. The youth today wears their singlehood as a badge of honor and our campaign shows exactly that.”

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