Endemol Shine India gets on board 20 artists to urge citizens to ‘Be Cool Don’t Be A Fool’

Throughout the campaign, artists will post video messages taken from inside their homes to encourage people to stay at home and not venture out during the lockdown

e4m by exchange4media Staff
Updated: Apr 5, 2020 10:00 AM
endemol

Endemol Shine India in collaboration with more than 20 artists, including Bharti Lalli, Ranveer Brar, Rithvik Dhanjani, Ravi Dubey, Shaan, Nakuul Mehta, Sunil Grover, Irfan Pathan, Karishma Tanna, Karan Wahi, Mona Singh, Nikhil Chinapa, Vikas Gupta, Tejasvi Prakash, Amruta Khanvilkar, Aditya Narayan, Sreesanth, Aly Goni, Madhurima Tuli, Salman Yusuf, Vindu Dara Singh, Hiten Tejwani, Shefali Bagga and Nakul Mehta started a campaign ‘Be Cool Don’t Be A Fool’ on #AprilFoolsDay urging all Indians to stay in during the ongoing lockdown.

 Throughout the campaign artists will post video messages taken from inside their homes to encourage people to stay at home and not venture out as we all stay inside to fight against the COVID 19 together.

 Abhishek Rege, CEO, Endemol Shine India, said: “This campaign is just a small attempt from our end to raise awareness and encourage people as they stay home doing their bit to help India fight against this pandemic.  I also want to thank all the artists who participated in the campaign and have graciously joined us in this initiative.”

 

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