EDITED: Top 5 viral ads of the month
Leveraging celebrity icons that match the ethos these brands, these 5 interesting ads took the Internet by storm
When brands rope in celebrities that strongly match the sensibilities of the brand, they add something they never had before- interactivity and virality. Packing in endearing moments and interesting messages while riding on the celebrity’s fame just gives the ad more edge over countless ads that storm the digital every day. These five viral ads of the month used the right celebrity with the right tactic at the right time and took the internet by storm.
YouTube impressions: 4 million views
Virat Kohli and Anushka Sharma give a whole new meaning to wedding vows in their commercial for ethnic clothing brand, Manyavar. The ad shows them attending a wedding and exchanging their own vows, albeit, unconventional ones. While watching the bride and groom participate in their wedding rituals, Kohli and Sharma play a guessing game – each tries to guess what vows the to-be-weds are silently exchanging. What follows is a cheeky back-and-forth between the celebrity couple which is rather endearing. No wonder the people on internet went on a mushy meltdown after watching it.
Clean City Initiative
YouTube impressions: 1.4 million views
Varun Dhawan and Alia Bhatt recently came together for Adar Poonawalla’s Clean City Initiative ad film. Donning the hats of Romeo and Juliet, the Dharma commercial comes with a contemporary twist in which Romeo aka Varun, a Bhojpuri-speaking lover boy has come to woo Juliet aka Alia, a well-travelled girl. But tragedy strikes when Juliet who is standing in her balcony chooses to dump an empty juice box in the open right before asking Romeo to kiss her.
YouTube impressions: 217k views
In this ad featuring Katrina Kaif, her granny is seen hiding a shoe, trying to engage her into conversations so that her grand-daughter doesn’t leave. The shoe plays a key role acting as an emotional connect between the relationship of a granny and her grand-daughter. Metro Shoes are seamlessly integrated and showcased in a fun manner to bring a smile on to the viewers’ face. The film has a fun and playful tone and they portray the joy and playful experience of selecting a pair of shoes.
YouTube impressions: 2.4k views
The campaign’s TVC, conceptualised by Ogilvy and Mather, has filmstars Konkana Sen Sharma and Tillotama Shome as the lead protagonists. The TVC is meant to astonish consumers and give them a reality check about their salt. Its sends across an important message encouraging people to test the purity of their salt as consumption of adulterated salt may lead to serious health implications.
YouTube impressions: 1.2k views
The ad film is a part of Assam tourism's new brand entity 'Awesome Assam'. The central theme of the campaign is - 'Once you visit Assam, it stays with you forever' and is depicted through how Priyanka Chopra remembers Assam and gets carried away by her memories of the time spent there. It will be promoted across US, Canada, UK and other European countries via different activities and wisely leverages PC’s global identity to promote the state.
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