DK Bose had an ability to make his way to your heart: Sajal Mukherjee

Guest Column: Sajal Mukherjee, Director, Apeejay Institute of Mass Communication, recounts Bose's immense contribution

e4m by Sajal Mukherjee
Published: Oct 9, 2020 10:40 PM  | 3 min read
D K Bose

Dwipal Kumar Bose, popularly known as D K,  passed away peacefully on 8th of October at Macleodgunj just a few days away from completing his 76 Birthday on 21st October. He will be always remembered as a legendary communication and advertising professional, visionary, mentor, inspiration for many and guide. 

Always cheerful and infusing positivity and energy in people he had an ability to make his way to your heart and create a special place for himself. He could easily get into conversation with everyone irrespective of age, background or profession.


I first met him in 1984 when he was the Media Director JWT Delhi office at 35 Rani Jhansi road and I was then a Junior Sales Executive  at Ananda Bazar Patrika. He simply asked me “what can I do for you, at that moment” and  I mentioned my real reason for meeting him. 

He looked at me and seeing my young face he said do come to my place on weekends I will be your guide. Our journey of teaching and learning thus started.

What attracted me the most towards him was his inspiring journey of life from a humble background to becoming one of most recognised, respected, regarded and highly acclaimed professionals of the industry. 

His first job in advertising started with S H Benson as voucher clerk in 1964. But he was fascinated with the world of advertising and wanted to enter the mainstream media, but his inadequacy in English language and qualification was becoming a hindrance between him and the goal. He overcame the same by completing a diploma in Advertising and Public Relations and Graduated in Economics and Statistic in 1972 from Elphinstone College Mumbai. 

Prior to joining advertising, he also worked with the Indian  Metrology Department and was posted in Gujarat and Indian Air Force. After getting the required  qualifications he became the youngest Media Planning Executive in 1973, and in 1979 became the youngest Media Controller in Benson's. 

After that there was no looking back. In 1984 he joined HTA (JWT) Delhi as Media Director followed by  Thomson Social ( India's First Rural Communication Agency) as it's Vice President and later on Ogilvy Outreach as President (India's Rural Marketing Communication Agency).

Later on he independently worked with many organisations as an advisor such as Hindustan Latex, Unicef, UNESCO and many NGOs and Social organisations.  

During his eventful year's he received many awards and accolades. 

He recently published his life story in an E-Book format which was published by Amazon and titled “Life Unstoppable”,  wherein he says that nothing in life is risk-free. “For every risk that you take, you acquire knowledge that can be shaped and applied to any challenging situation.”  This is one of the most significant lessons that Dwipal Kumar Bose had learnt from an eventful life spanning 75 years.

He will always be missed by all of us and remembered for his immense contribution. 

A legend passed way...

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