Creative Abbys 2014: Taproot bags 21 metals; Grand Prix for JWT, Alok Nanda & Co

Creative Abby Awards were given away in nine categories on Day Two of Goafest 2014 - Branded Content, Direct, Design, OOH, Ambient, Print Craft, Public Relations, Brand Activation & Promotion, and Broadcaster.

Taproot India has bagged 21 metals, which includes three Golds, eight Silvers and 10 Bronzes. The agency has bagged one Gold each in the Design, OOH and Print Craft categories.

JWT India follows close behind with 20 metals, which includes a Grand Prix in the Direct category. The agency has also bagged four Gold, eight Silver and seven Bronze metals. JWT has bagged two Golds in the Print Craft category, while the other two Gold awards are in the Brand Activation & Promotion category.

Branded Content

In Branded Content category, Digital Law & Kenneth has bagged three metals, which includes two Golds and a Silver. Madison has won three Silvers. MTV India takes home a Gold and a Bronze. Milestone Brandcom and Contract take home a Gold each.

Direct

JWT has bagged a Grand Prix in Direct category. The agency has also won a Bronze. PHD India is the sole Gold winner in this category. Taproot India takes home two Silvers and a Bronze.

Design

Alok Nanda & Company has won a Grand Prix in Design category. The agency also takes home two Gold, one Silver and one Bronze metal. Umbrella has bagged three Gold and two Silver metals. Taproot India’s metals tally includes one Gold, one Silver and two Bronzes.

OOH

JWT has bagged seven metals in OOH category, which includes three Silver and four Bronze metals. Taproot has won a Gold and two Silvers. FCB Ulka takes home one Gold, one Silver and one Bronze.

Ambient

In the Ambient category, Alok Nanda & Company and DDB Mudra Group have bagged a Gold each. Webchutney Studio takes home one Gold and one Bronze metal. Taproot has won a Silver, while Publicis, Brand Movers and Milestone Brandcom have bagged one Bronze each.

Print Craft

Taproot leads the metals tally in the Print craft category, which includes one Gold, one Silver and seven Bronze metals. JWT has bagged two Golds, one Silver and two Bronzes. Ideas@work takes home two Silvers and two Bronzes. Umbrella Design has won one Gold, one Silver and one Bronze. Kukooness has bagged a Gold.

Public Relations

In the Public Relations category, Adfactors has won one Silver and four Bronze metals. MSL Group takes home three Silvers and one Bronze. Madison World has won one Gold, one Silver and one Bronze. Publicis has won one Gold and one Bronze. IBS and Paradigm Plus Marketing Communication have won one Gold each.

Brand Activation & Promotion

JWT and Candid Marketing lead the list in the Brand Activation & Promotion category with three metals each. JWT’s tally includes two Goldsw and one Silver, while Candid has won one Gold, one Silver and one Bronze. Havas Worldwide takes home one Silver and one Bronze. DDB Mudra Group, too, has won one Silver and one Bronze.

Broadcaster

In the newly introduced Broadcaster category, STAR India has bagged eight metals, which include one Gold, three Silvers and four Bronzes. MSM’s metals tally includes one Gold, three Silvers, and two Bronzes. Star Sports takes home two Gold and one Silver metal. Colors has bagged one Silver and four Bronzes.

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