goafest-2014

Goafest 2014 saw 11% more agencies entering their work compared to 2013. The actual number for 2014 stood at 184 compared to 166 in 2013

exchange4media Staff 10-July-2014

With the change in the centre, private FM operators are hopeful that many long-standing roadblocks, including the Phase III migration, will be resolved quickly

Abhinn Shreshtha 05-June-2014

Rajan Anandan, MD, Google India, gives a glimpse of a world changing rapidly by newer technological innovations and predicts that in a few years most Indians will have at least 6 connected devices

Abhinn Shreshtha 03-June-2014

Sameer Satpathy, EVP & Business Head, Marico, calls upon agencies to evolve, to define what they really stand for and to become partners who give the solution and not just be a part of the solution

Abhinn Shreshtha 03-June-2014

With more than 2.4 billion people connected to the internet, the boundary between virtual and real is blurring. Norm Johnston, Chief Digital Officer, Mindshare asks marketers to apply adaptive marketing in this increasingly connected world

Abhinn Shreshtha 02-June-2014

JWT took home 1 Grand Prix, 5 Golds, 13 Silvers & 21 Bronzes. Taproot won 3 Golds, 10 Silvers & 16 Bronzes. Ideas@work is a distant third with total 14 metals

exchange4media Staff 02-June-2014

The Founder & Chief Creative Officer of Taproot talks about factors that give the agency the edge, his suggestions on making Goafest more effective and more

Priyanka Mehra 02-June-2014

The CEO, JWT South Asia has a reason to smile. JWT India not only led the awards tally with 40 metals, but also bagged a Grand Prix for the agency's work on Bay Beat Collective's 'Genomusic Project' in the Direct category

Priyanka Mehra 02-June-2014

Clients do tend to make life difficult for agencies but the onus is also on the agencies to make clients start loving agencies more, says Anuradha Narasimhan, VP, Marketing, Britannia, at the Advertising Conclave of Goafest 2014

Abhinn Shreshtha 02-June-2014

Sanjay Warke, Country Head-DS Division, Toshiba India, talks about five guiding principles that form the strong foundation of groundbreaking agency-client relationships

Aditi Raval 02-June-2014

Chrome Pictures takes home seven metals in Film Craft category. Taproot, JWT and Happy Creative have won four metals each in Integrated and Film categories

exchange4media Staff 31-May-2014

Speaking at Goafest 2014, the I&B Minister assured that all decisions will be taken by the Govt only after consulting all media stakeholders. He added that one of his priorities is to enhance the position of DD & AIR

exchange4media Staff 31-May-2014

According to industry experts, clients & agencies need to deeply care about each others' profitability and leverage great ideas, strategies and great executions, which will help them win together

Simran Sabherwal 31-May-2014

Sanjay Tripathy of HDFC Standard Life highlights the importance of the relationship between clients and agencies, and how it leads to greater campaigns and building better brands

exchange4media Staff 31-May-2014

As many as 182 different companies have participated in Creative Abbys, making it the largest number of different companies participating in any year till date, says Ajay Chandwani, Director, Percept

Ajay Chandwani 31-May-2014

Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar, describes the heady energy and excitement that pervaded through the inaugural day of Goafest 2014

Pradeep Dwivedi 31-May-2014

Taproot's tally includes three Golds, eight Silvers & 10 Bronzes. JWT has won 20 metals, including a Grand Prix in Direct category. Alok Nanda & Company has bagged a Grand Prix in Design category

exchange4media Staff 31-May-2014

We as a country are not quiet, we don’t have a stiff upper lip, we celebrate like no one’s business. Whatever we do is unabashed & completely in your face. We have tried to capture all of that, says the NCD of Dentsu Marcom

Titus Upputuru 30-May-2014

Categories such as Branded Content and Publisher and Broadcaster Abbys involve a sizeable amount of the work that happens around that space, says Mitrajit Bhattacharya, President & Publisher, Chitralekha Group

exchange4media Staff 30-May-2014

Goafest is celebration time for the marketing & advertising community. This time, the organisers have taken care to balance the celebrations along with some good, serious discussions, says the CMO, HT Media

exchange4media Staff 30-May-2014

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