goafest-2014
Goafest 2014 saw more agencies participating at an aggregate level than in 2013

Goafest 2014 saw 11% more agencies entering their work compared to 2013. The actual number for 2014 stood at 184 compared to 166 in 2013

exchange4media Staff Jul 10, 2014 8:20 AM

Eliminate policy paralysis in FM sector, implore FM players to the new govt

With the change in the centre, private FM operators are hopeful that many long-standing roadblocks, including the Phase III migration, will be resolved quickly

Abhinn Shreshtha Jun 5, 2014 8:15 AM

It is no longer an 'internet only' world : Rajan Anandan

Rajan Anandan, MD, Google India, gives a glimpse of a world changing rapidly by newer technological innovations and predicts that in a few years most Indians will have at least 6 connected devices

Abhinn Shreshtha Jun 3, 2014 8:16 AM

Agencies must change with the times: Sameer Satpathy

Sameer Satpathy, EVP & Business Head, Marico, calls upon agencies to evolve, to define what they really stand for and to become partners who give the solution and not just be a part of the solution

Abhinn Shreshtha Jun 3, 2014 8:07 AM

Challenges in a hyper-connected world; opportunities for adaptive marketing

With more than 2.4 billion people connected to the internet, the boundary between virtual and real is blurring. Norm Johnston, Chief Digital Officer, Mindshare asks marketers to apply adaptive marketing in this increasingly connected world

Abhinn Shreshtha Jun 2, 2014 9:05 AM

Creative Abbys: JWT leads tally with 40 metals; Taproot scores 29 metals

JWT took home 1 Grand Prix, 5 Golds, 13 Silvers & 21 Bronzes. Taproot won 3 Golds, 10 Silvers & 16 Bronzes. Ideas@work is a distant third with total 14 metals

exchange4media Staff Jun 2, 2014 8:13 AM

We have been over-performing: Santosh Padhi

The Founder & Chief Creative Officer of Taproot talks about factors that give the agency the edge, his suggestions on making Goafest more effective and more

Priyanka Mehra Jun 2, 2014 8:06 AM

Our victory has not dulled down: Colvyn Harris

The CEO, JWT South Asia has a reason to smile. JWT India not only led the awards tally with 40 metals, but also bagged a Grand Prix for the agency's work on Bay Beat Collective's 'Genomusic Project' in the Direct category

Priyanka Mehra Jun 2, 2014 7:51 AM

Agencies should move away from working in silos: Anuradha Narasimhan

Clients do tend to make life difficult for agencies but the onus is also on the agencies to make clients start loving agencies more, says Anuradha Narasimhan, VP, Marketing, Britannia, at the Advertising Conclave of Goafest 2014

Abhinn Shreshtha Jun 2, 2014 7:46 AM

Agencies must learn to keep calm and walk in the client's shoes : Sanjay Warke

Sanjay Warke, Country Head-DS Division, Toshiba India, talks about five guiding principles that form the strong foundation of groundbreaking agency-client relationships

Aditi Raval Jun 2, 2014 7:44 AM

8 metals for Good Morning Films in Film Craft; JWT, Taproot, Happy win @Creative Abbys

Chrome Pictures takes home seven metals in Film Craft category. Taproot, JWT and Happy Creative have won four metals each in Integrated and Film categories

exchange4media Staff May 31, 2014 10:32 PM

Cable operators should bring DD in the prime band: Prakash Javadekar

Speaking at Goafest 2014, the I&B Minister assured that all decisions will be taken by the Govt only after consulting all media stakeholders. He added that one of his priorities is to enhance the position of DD & AIR

exchange4media Staff May 31, 2014 4:53 PM

Client-Agency Relationship: A marriage that just has to work

According to industry experts, clients & agencies need to deeply care about each others' profitability and leverage great ideas, strategies and great executions, which will help them win together

Simran Sabherwal May 31, 2014 11:14 AM

"To think out of the box you need to move out of your box & collaborate"

Sanjay Tripathy of HDFC Standard Life highlights the importance of the relationship between clients and agencies, and how it leads to greater campaigns and building better brands

exchange4media Staff May 31, 2014 10:48 AM

Guest Column: Abbys have grown from Advtg Awards to being Communication Awards

As many as 182 different companies have participated in Creative Abbys, making it the largest number of different companies participating in any year till date, says Ajay Chandwani, Director, Percept

Ajay Chandwani May 31, 2014 10:18 AM

Guest Column: Bright Goan day and the din & chatter of adlanders in a tizzy

Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar, describes the heady energy and excitement that pervaded through the inaugural day of Goafest 2014

Pradeep Dwivedi May 31, 2014 9:35 AM

Creative Abbys 2014: Taproot bags 21 metals; Grand Prix for JWT, Alok Nanda & Co

Taproot's tally includes three Golds, eight Silvers & 10 Bronzes. JWT has won 20 metals, including a Grand Prix in Direct category. Alok Nanda & Company has bagged a Grand Prix in Design category

exchange4media Staff May 31, 2014 8:02 AM

Guest Column: Be prepared to meet Punjab at Goafest - Titus Upputuru

We as a country are not quiet, we don’t have a stiff upper lip, we celebrate like no one’s business. Whatever we do is unabashed & completely in your face. We have tried to capture all of that, says the NCD of Dentsu Marcom

Titus Upputuru May 30, 2014 2:01 PM

Video:  I am really looking forward to work from the new categories

Categories such as Branded Content and Publisher and Broadcaster Abbys involve a sizeable amount of the work that happens around that space, says Mitrajit Bhattacharya, President & Publisher, Chitralekha Group

exchange4media Staff May 30, 2014 1:55 PM

Video: At Goafest, we’re celebrating a year that has been good - Shantanu Bhanja

Goafest is celebration time for the marketing & advertising community. This time, the organisers have taken care to balance the celebrations along with some good, serious discussions, says the CMO, HT Media

exchange4media Staff May 30, 2014 1:52 PM