goafest-2014
Goafest 2014 saw 11% more agencies entering their work compared to 2013. The actual number for 2014 stood at 184 compared to 166 in 2013
With the change in the centre, private FM operators are hopeful that many long-standing roadblocks, including the Phase III migration, will be resolved quickly
Abhinn Shreshtha Jun 5, 2014 8:15 AM
Rajan Anandan, MD, Google India, gives a glimpse of a world changing rapidly by newer technological innovations and predicts that in a few years most Indians will have at least 6 connected devices
Abhinn Shreshtha Jun 3, 2014 8:16 AM
Sameer Satpathy, EVP & Business Head, Marico, calls upon agencies to evolve, to define what they really stand for and to become partners who give the solution and not just be a part of the solution
Abhinn Shreshtha Jun 3, 2014 8:07 AM
With more than 2.4 billion people connected to the internet, the boundary between virtual and real is blurring. Norm Johnston, Chief Digital Officer, Mindshare asks marketers to apply adaptive marketing in this increasingly connected world
Abhinn Shreshtha Jun 2, 2014 9:05 AM
JWT took home 1 Grand Prix, 5 Golds, 13 Silvers & 21 Bronzes. Taproot won 3 Golds, 10 Silvers & 16 Bronzes. Ideas@work is a distant third with total 14 metals
The Founder & Chief Creative Officer of Taproot talks about factors that give the agency the edge, his suggestions on making Goafest more effective and more
Priyanka Mehra Jun 2, 2014 8:06 AM
The CEO, JWT South Asia has a reason to smile. JWT India not only led the awards tally with 40 metals, but also bagged a Grand Prix for the agency's work on Bay Beat Collective's 'Genomusic Project' in the Direct category
Priyanka Mehra Jun 2, 2014 7:51 AM
Clients do tend to make life difficult for agencies but the onus is also on the agencies to make clients start loving agencies more, says Anuradha Narasimhan, VP, Marketing, Britannia, at the Advertising Conclave of Goafest 2014
Abhinn Shreshtha Jun 2, 2014 7:46 AM
Sanjay Warke, Country Head-DS Division, Toshiba India, talks about five guiding principles that form the strong foundation of groundbreaking agency-client relationships
Aditi Raval Jun 2, 2014 7:44 AM
Chrome Pictures takes home seven metals in Film Craft category. Taproot, JWT and Happy Creative have won four metals each in Integrated and Film categories
e4m Desk May 31, 2014 10:32 PM
Speaking at Goafest 2014, the I&B Minister assured that all decisions will be taken by the Govt only after consulting all media stakeholders. He added that one of his priorities is to enhance the position of DD & AIR
According to industry experts, clients & agencies need to deeply care about each others' profitability and leverage great ideas, strategies and great executions, which will help them win together
Simran Sabherwal May 31, 2014 11:14 AM
Sanjay Tripathy of HDFC Standard Life highlights the importance of the relationship between clients and agencies, and how it leads to greater campaigns and building better brands
e4m Desk May 31, 2014 10:48 AM
As many as 182 different companies have participated in Creative Abbys, making it the largest number of different companies participating in any year till date, says Ajay Chandwani, Director, Percept
Ajay Chandwani May 31, 2014 10:18 AM
Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar, describes the heady energy and excitement that pervaded through the inaugural day of Goafest 2014
Pradeep Dwivedi May 31, 2014 9:35 AM
Taproot's tally includes three Golds, eight Silvers & 10 Bronzes. JWT has won 20 metals, including a Grand Prix in Direct category. Alok Nanda & Company has bagged a Grand Prix in Design category
We as a country are not quiet, we don’t have a stiff upper lip, we celebrate like no one’s business. Whatever we do is unabashed & completely in your face. We have tried to capture all of that, says the NCD of Dentsu Marcom
Titus Upputuru May 30, 2014 2:01 PM
Categories such as Branded Content and Publisher and Broadcaster Abbys involve a sizeable amount of the work that happens around that space, says Mitrajit Bhattacharya, President & Publisher, Chitralekha Group
Goafest is celebration time for the marketing & advertising community. This time, the organisers have taken care to balance the celebrations along with some good, serious discussions, says the CMO, HT Media
