taproot-india
Taproot India wins four CUPs at Intercontinental Advertising CUP Awards

The agency bags accolades for TOI's Farmer Suicide campaign. JWT Mumbai wins one CUP

exchange4media Staff Mar 9, 2015 8:05 AM

Birla Sun Life Insurance launches 'Khud Ko kar Buland' campaign

The campaign helps define the role that a life insurance can play in the life of a person; BSLI urges all to stand tall in the face of uncertainties

exchange4media Staff Jan 20, 2015 8:50 AM

exchange4media set to honour IMPACT Person of the Decade

As exchange4media's IMPACT magazine completes 10 eventful years in the industry, the Group expands the scope of its flagship property, the IMPACT Person of the Year, by selecting IMPACT Person of the Decade in the ad-media-marketing industry

exchange4media Staff Oct 14, 2014 8:10 AM

Agency honchos set eyes on the 'future of marketing'

GroupM's CVL Srinivas, Lowe's Joseph George, SapientNitro's K V Sridhar & Taproot's Santosh Padhi share their views on the relevance of Conclave's theme, 'Marketing:

exchange4media Staff Sep 8, 2014 9:20 AM

Sexist or progressive? New Airtel ad creates serious buzz for the brand

While brand Airtel may be benefitting from the intense deserved or undeserved buzz and debate around its new smartphone network commercial 'Boss,' creative leaders stress

Priyanka Mehra Aug 5, 2014 9:29 AM

Airtel launches 'The Smartphone Network' ad campaign

In line with brand Airtel's larger positioning around enabling relationships - the campaign's TVC is a contemporary take on the role that smartphones and data networks are playing in bringing data savvy Indians closer to one another

exchange4media Staff Jul 26, 2014 10:43 AM

Big wins propel Dentsu Aegis Network into top league

Armed with huge wins like General Motors, Nokia and Microsoft, 2014 is turning into a dream year for the agency, says Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network

Priyanka Mehra Jul 22, 2014 10:00 AM

ASCI to crack the whip on skin lightening products ads; Fair or unfair?

Given the growing demand for fairness products and the sensitivity surrounding their ads, ASCI is framing specific guidelines for this product category. exchange4media elicits ASCI board members' rationale & adlanders' response

Priyanka Mehra Jun 13, 2014 9:32 AM

Youth is a country and we all want to get in: Agnello Dias

Cracking the code for the elusive youth market, Agnello Dias, Founder & CCO, Taproot India, says the best thing we can do is supply the raw material and let the young generation stumble upon its own interpretation and ideology

Aditi Raval Jun 12, 2014 9:16 AM

Creative Abbys: JWT leads tally with 40 metals; Taproot scores 29 metals

JWT took home 1 Grand Prix, 5 Golds, 13 Silvers & 21 Bronzes. Taproot won 3 Golds, 10 Silvers & 16 Bronzes. Ideas@work is a distant third with total 14 metals

exchange4media Staff Jun 2, 2014 8:13 AM

8 metals for Good Morning Films in Film Craft; JWT, Taproot, Happy win @Creative Abbys

Chrome Pictures takes home seven metals in Film Craft category. Taproot, JWT and Happy Creative have won four metals each in Integrated and Film categories

exchange4media Staff May 31, 2014 10:32 PM

Creative Abbys 2014: Taproot bags 21 metals; Grand Prix for JWT, Alok Nanda & Co

Taproot's tally includes three Golds, eight Silvers & 10 Bronzes. JWT has won 20 metals, including a Grand Prix in Direct category. Alok Nanda & Company has bagged a Grand Prix in Design category

exchange4media Staff May 31, 2014 8:02 AM

Pepsi says ‘Oh Yes Abhi’ to young talent at Pepsi IPL

PepsiCo plans to leverage the Pepsi IPL platform to promote young talent and has announced the Rs 10 lakh Pepsi Emerging Talent Award, besides unveiling two TVCs

exchange4media Staff May 10, 2014 10:07 AM

You can't be a default choice, you have to be an active choice: Rohit Ohri

The Chairman, Dentsu India & CEO, Dentsu Asia Pacific South rubbishes rumours of his quitting the agency, and talks about growth plans for 2014, how Taproot & Webchutney acquisitions have been gamechangers, and more

Priyanka Mehra May 7, 2014 8:55 AM

Creative leaders bat for Goafest, want it to be future forward

With Goafest 2014 just three weeks away, creative leaders share their perspective on India's biggest advertising festival, what's topmost on their wish list & the absence of some major agencies

Priyanka Mehra May 5, 2014 10:38 AM

Creative leaders bat for Goafest, want it to be future forward

With Goafest 2014 just three weeks away, creative leaders share their perspective on India's biggest advertising festival, what's topmost on their wish list & the absence of some major agencies

Priyanka Mehra May 5, 2014 9:32 AM

American Tourister campaign shows how to 'Live Fashionable'

Conceptualised by Taproot India, the four-film campaign seeks to enhance luggage brand's current global positioning of young, international and colourful

exchange4media Staff May 3, 2014 11:05 AM

Quick Recap: S Swamy on agencies’ absence from Goafest; Pitch fee getting the nod?; Spends swing between IPL & polls

Srinivasan K Swamy speaks on agencies abstaining from Goafest; Is pitch fee gaining acceptance?; Elections & IPL keep marketers busy – some of the major developments during the week...

exchange4media Staff Apr 26, 2014 12:52 PM

Quick Recap: S Swamy on agencies’ absence from Goafest; Pitch fee getting the nod?; Spends swing between IPL & polls

Srinivasan K Swamy speaks on agencies abstaining from Goafest; Is pitch fee gaining acceptance?; Elections & IPL keep marketers busy – some of the major developments during the week...

exchange4media Staff Apr 26, 2014 11:41 AM

Advertisers softening stance on pitch fee?

How acceptable is agencies charging a pitch fee in our current scenario? Taproot India, Law & Kenneth Saatchi & Saatchi, and Creativeland Asia are a few agencies

Priyanka Mehra Apr 23, 2014 9:22 AM